Fabricio-BloisiCEO

Prosus is a technology company serving more than a billion people through food delivery, payments, travel, and lifestyle services. What makes us different is that we are not passive investors. We build operational technology businesses and connect them into ecosystems where companies help each other grow through innovation, AI, culture, and execution.

My vision is to build technology ecosystems in Latin America, India, and Europe. We have already proven the model in Latin America. Now we are replicating it across other regions, creating companies that work together and use technology, AI, and customer data to serve people better.

India reminds me of China many years ago when we first invested there. It has a huge market, incredible entrepreneurial energy, and enormous growth potential. I believe the next decade in India will create some of the world's most important technology companies.

I loved what I was doing. Failure was part of learning. Every year we became a little better, learned more about culture, management, innovation, and people. Even when we had very little money, we focused on building a stronger company and finding better people.

The biggest lesson is that success comes from people. My job is not to be the smartest person in the room. My job is to find people who are better than me, give them a big vision, and create an environment where they can do extraordinary things.

We acquired iFood when it was very small. Then we added culture, innovation, strong management, and ambitious goals. The company grew from around 20,000 orders per month to around 200 million orders per month. That growth came from execution, learning, and constant improvement.

Think much bigger than feels comfortable. Most people underestimate what is possible. If you combine ambitious goals with outstanding people and relentless execution, you can achieve far more than you initially believe.

I look for people who are comfortable with uncertainty and big challenges. I want entrepreneurs who want impact, ownership, and responsibility. I empower them to make decisions, but I also understand that sometimes people are not the right fit and difficult decisions need to be made.

Innovation starts with never being satisfied. Even when things are working well, we ask how to make them better. We challenge ourselves every day. The pressure to improve, experiment, and reinvent is constant throughout the company.

Jet skis are small entrepreneurial teams that operate like startups inside a large company. Instead of spending huge budgets upfront, they experiment quickly, fail often, test ideas, and discover what works. Once something succeeds, we scale it across the organization.

It means combining innovation and discipline. Companies need entrepreneurs who challenge the status quo, but they also need managers who can scale and execute. If you only have discipline, you become slow. If you only have creativity, you struggle to grow.

AI is transforming every part of our business. It powers personalization, customer engagement, fraud prevention, and operations. We are also giving AI tools to employees so they can build agents and automate parts of their work. The impact on productivity is already significant.

AI is underhyped. The pace of change over the last few months has exceeded expectations. What companies can do today was not possible just a short time ago. Many people still underestimate how quickly AI will transform organizations.

Companies will become far more autonomous. AI will not simply make individuals faster. It will make entire organizations dramatically more efficient. Businesses that adopt these capabilities early will gain significant advantages over competitors.

That is one of my most important responsibilities. We bring leaders together frequently, share what is working, and encourage teams to copy successful ideas. If we discover something valuable in Amsterdam, I want teams in Brazil and India learning from it immediately.

We communicate constantly. We have a very clear strategy, frequent company-wide updates, and a high level of transparency. People know what is working, what is failing, and what we need to improve. That openness helps create an entrepreneurial culture everywhere.

Culture is everything. Results come from culture. When you empower the right people, encourage innovation, focus on execution, and create accountability, great results follow naturally. I spend more time talking about culture than financial results.

Dream big. The world is going to change dramatically over the next few years. Many opportunities that seem impossible today will become possible tomorrow. Learn constantly, pursue something you are passionate about, and believe you can help build the future.