How can brands safely test bold new looks without risking everything?

Replied byJohn Nunziato

Founder & Chief Creative Officer, Little Big Brands at Little Big Brands

Niche: Agencies, Marketing

Revenue: $500K–$1M/month

Location: USA

Started: 2015 or earlier

You do not need to jump straight to a full packaging change. You can “seed” new looks in your assets. Try fresh graphics, motion, and language on social, your site, or digital ads while the core pack stays the same. Watch the response. If people like it and still know it is you, that is a soft way to move the brand forward.

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This answer is part of a full interview with John Nunziato, Founder & Chief Creative Officer, Little Big Brands at Little Big Brands.

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How can brands safely test bold new looks without risking everything?

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