How can brands safely test bold new looks without risking everything?
Replied byJohn Nunziato
Founder & Chief Creative Officer, Little Big Brands at Little Big Brands
Niche: Agencies, Marketing
Revenue: $500K–$1M/month
Location: USA
Started: 2015 or
You do not need to jump straight to a full packaging change. You can “seed” new looks in your assets. Try fresh graphics, motion, and language on social, your site, or digital ads while the core pack stays the same. Watch the response. If people like it and still know it is you, that is a soft way to move the brand forward.
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