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146 Answers from 11 CEOs
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What's your approach to leadership and culture in the organization?

Mark Shapiro • President and CEO at Toronto Blue Jays
Culture is everything. We're trying to build something sustainable and meaningful. That starts with caring about people—our players, our staff, and our fans. I try to lead by supporting others, building trust, and helping everyone grow. I don't change who I am when I walk into the building—I'm the same person as a leader, partner, and father.
How do you manage your relationship with ownership and MLB?

Mark Shapiro • President and CEO at Toronto Blue Jays
I'm the main point of contact with Rogers, our owner, making sure they're informed and aligned with what we're doing. I also sit on MLB committees, which gives me the chance to help shape the future of baseball—something I care deeply about after 34 years in the game.
How has the use of data and analytics changed the way you build a team?

Mark Shapiro • President and CEO at Toronto Blue Jays
It's changed everything. We went from one person in R&D to over 15. But it's not just about hiring analysts. It's about creating a culture where people use the data in real ways. The goal isn't credit—it's to make the best decisions. When that happens, the data becomes powerful.
How important is personality and character when choosing players?

Mark Shapiro • President and CEO at Toronto Blue Jays
It's a big part of the process. We want players who are good teammates, who lift others, and care about winning, not just personal stats. The impact one bad personality can have on a young team is huge, so we're careful. In a strong clubhouse, you can take more risks, but culture always comes first.
What's one of the hardest transitions for players moving into the big leagues?

Mark Shapiro • President and CEO at Toronto Blue Jays
You can't simulate the pressure of the majors. In Triple-A, you're chasing the dream. In the big leagues, you're being watched every day. The pressure, the expectations, the public stats—it's all very real. Staying in the majors is the hardest thing in pro sports.
How has player development evolved since your early days?

Mark Shapiro • President and CEO at Toronto Blue Jays
It's night and day. Back then, we fed players soup and crackers from the same cage their laundry got washed in. Now, we provide world-class resources—nutrition, sleep, mental coaching, strength training. Every player is treated like a pro. It's about giving them every chance to reach their full potential.
How do you help players manage the mental side of the game?

Mark Shapiro • President and CEO at Toronto Blue Jays
We give them tools to handle pressure—mental performance coaches, better recovery spaces, healthier routines. But it's still hard. The game is built on failure, and now with social media, it's even more intense. We focus on creating an environment where they can just focus on competing and being part of something special.
What's your philosophy on managing criticism and public perception?

Mark Shapiro • President and CEO at Toronto Blue Jays
You can't let your self-esteem go up and down with public opinion. If you do, you won't last. I stay grounded in who I am—dad, partner, leader—and I remind myself that critics aren't doing the work. I respect the people in the ring, not those on the sidelines throwing darts.
What's your take on the Vlatty and Bo contract situation?

Mark Shapiro • President and CEO at Toronto Blue Jays
The goal is to win. We don't operate in a world where one player makes or breaks a team. We'd love to keep elite talent, but it's a two-way relationship. We're always trying to build a team that can win, and that takes balance. Negotiations are complex and mostly private for a reason.
Do you think being the child of a former major leaguer gives players an advantage?

Mark Shapiro • President and CEO at Toronto Blue Jays
It can. Growing up in a clubhouse, being around the game, learning how to handle media and pressure—all of that helps a young player transition more smoothly. It's not everything, but it removes some of the biggest distractions new players face.