
Mark ShapiroPresident and CEO
How I'm building a sustainable winning culture in Major League Baseball through people-first leadership and data-driven decision making.
Founder Stats
- Sports, Marketing, Technology
- Started 1977
- $32 million/mo
- 500 employees team
- Toronto, Canada
About Mark Shapiro
Mark Shapiro serves as the President and CEO of the Toronto Blue Jays, bringing over 34 years of baseball experience to the organization. Before joining the Blue Jays, he spent 24 years with the Cleveland Indians (now Guardians), where he rose from player development to become President. Known for his focus on organizational culture and innovative approaches to team building, Shapiro has been recognized as Executive of the Year twice by The Sporting News. His leadership philosophy centers on creating sustainable success through investing in people, embracing analytics, and maintaining a positive clubhouse environment.
Interview
What's your approach to leadership and culture in the organization?

Culture is everything. We're trying to build something sustainable and meaningful. That starts with caring about people—our players, our staff, and our fans. I try to lead by supporting others, building trust, and helping everyone grow. I don't change who I am when I walk into the building—I'm the same person as a leader, partner, and father.
How do you manage your relationship with ownership and MLB?

I'm the main point of contact with Rogers, our owner, making sure they're informed and aligned with what we're doing. I also sit on MLB committees, which gives me the chance to help shape the future of baseball—something I care deeply about after 34 years in the game.
How has the use of data and analytics changed the way you build a team?

It's changed everything. We went from one person in R&D to over 15. But it's not just about hiring analysts. It's about creating a culture where people use the data in real ways. The goal isn't credit—it's to make the best decisions. When that happens, the data becomes powerful.
How important is personality and character when choosing players?

It's a big part of the process. We want players who are good teammates, who lift others, and care about winning, not just personal stats. The impact one bad personality can have on a young team is huge, so we're careful. In a strong clubhouse, you can take more risks, but culture always comes first.
What's one of the hardest transitions for players moving into the big leagues?

You can't simulate the pressure of the majors. In Triple-A, you're chasing the dream. In the big leagues, you're being watched every day. The pressure, the expectations, the public stats—it's all very real. Staying in the majors is the hardest thing in pro sports.
How has player development evolved since your early days?

It's night and day. Back then, we fed players soup and crackers from the same cage their laundry got washed in. Now, we provide world-class resources—nutrition, sleep, mental coaching, strength training. Every player is treated like a pro. It's about giving them every chance to reach their full potential.
How do you help players manage the mental side of the game?

We give them tools to handle pressure—mental performance coaches, better recovery spaces, healthier routines. But it's still hard. The game is built on failure, and now with social media, it's even more intense. We focus on creating an environment where they can just focus on competing and being part of something special.
What's your philosophy on managing criticism and public perception?

You can't let your self-esteem go up and down with public opinion. If you do, you won't last. I stay grounded in who I am—dad, partner, leader—and I remind myself that critics aren't doing the work. I respect the people in the ring, not those on the sidelines throwing darts.
What's your take on the Vlatty and Bo contract situation?

The goal is to win. We don't operate in a world where one player makes or breaks a team. We'd love to keep elite talent, but it's a two-way relationship. We're always trying to build a team that can win, and that takes balance. Negotiations are complex and mostly private for a reason.
Do you think being the child of a former major leaguer gives players an advantage?

It can. Growing up in a clubhouse, being around the game, learning how to handle media and pressure—all of that helps a young player transition more smoothly. It's not everything, but it removes some of the biggest distractions new players face.
What kind of player do you root for the most?

Guys who make other people better. Leaders. Good teammates. People like Sean Casey, who we once traded and I always regretted it. He made everyone's day better just by showing up. That's real leadership in baseball—it's not about speeches, it's about being consistent every single day.
What's a trade that you're most proud of?

The Bartolo Colón trade. We got Grady Sizemore, Cliff Lee, and Brandon Phillips. At the time, people thought I was crazy. But those players became stars, and it showed how valuable prospects could be. That deal really changed how people saw rebuilding.
What's a decision you look back on and wish you could change?

Letting Sean Casey go. I wasn't the GM, but I wish I'd fought harder to keep him. He had a special energy and made the grind of 162 games better for everyone. That kind of presence is rare in a clubhouse.
How do you stay grounded while running a major sports organization?

I remind myself every day that I'm lucky. I've been in baseball for over 30 years. I don't see myself as more important than anyone else—I'm just someone who loves the game and gets to be part of it. I try to laugh, enjoy it, and stay focused on the work.
What's the mindset needed to thrive in baseball long-term?

You have to love the grind. Baseball is tough. It'll humble you. So you have to laugh, have fun, and support the people around you. If you can't do that, the job will wear you down.
What's one piece of advice that stuck with you over the years?

Buddy Black once told me, "You've got to have fun." This game will grind you into the ground if you don't find joy in it. So I try to lead with gratitude and positivity—because this is still the best job in the world.
Table Of Questions
Video Interviews with Mark Shapiro
Mark Shapiro on Building a Championship Culture with the Blue Jays
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