25 Companies with B2C Business Model
Learn from founders and CEOs who have built successful businesses using a B2C business model

Mark Shapiro
President and CEO
How I'm building a sustainable winning culture in Major League Baseball through people-first leadership and data-driven decision making.

Harry Halpin
CEO and Co-founder
How I'm building privacy technology that protects users from surveillance while making it accessible to everyone, not just tech experts.

Morgan DeBaun
Founder
How I built a digital media powerhouse focused on Black culture and created a platform that amplifies diverse voices.

Travis Kalanick
Co-founder & Former CEO
How I revolutionized transportation by digitizing the physical world and turning a simple idea into a global tech giant.

Debra Crew
CEO of Diageo
How I'm transforming Diageo's culture and driving innovation in the spirits industry through data-driven decision making and balanced leadership.

Jim Keyes
Former CEO of 7-Eleven and Blockbuster
How I transformed 7-Eleven through innovation and adaptability, turning challenges into opportunities for global growth.

Tom Bilyeu
Co-founder & Former CMO
How I turned $10,000 and a home-made protein bar recipe into a $1 billion business by focusing on community and value over profits.

Iman Ghadzi
Founder & CEO
From intense hustle to strategic scaling: How I built a multi-million dollar business by turning personal expertise into digital products.

Luca Martini
Founder & CEO
How I built a YouTube marketing agency from scratch and scaled to a team of 15 through SEO and content marketing.

Mike Cahill
Founder
Building a real-time price data network for DeFi applications.

Zach Yadegari
Founder
How I built an AI-powered calorie tracking app that disrupted the fitness industry and scaled to $24M in yearly revenue.

Indra Nooyi
Former CEO
Indra Nooyi led PepsiCo through a period of unprecedented growth, pioneering a focus on health conscious products and sustainable development.

Michael Truell
Co-Founder & CEO
Michael Truell is the co-founder and CEO of Anysphere, the company behind Cursor an AI native code editor built for professional developers. Under his leadership, Cursor became one of the fastest growing AI tools in devtech.

Verun Mohan
Co-Founder & CEO
Verun is the co-founder and CEO of Windsurf, an AI‑powered IDE that brings agentic capabilities to developers. Under Verun’s leadership, Windsurf has rapidly become a go‑to platform for building and iterating on code with AI.

Steven Rinella
Founder & CEO
Steven is the founder and CEO of MeatEater, a media company and outdoor lifestyle brand. Known for his honest storytelling and conservationist ethos, Steven has grown MeatEater into a multi-channel powerhouse with books, shows, and gear for outdoor enthusiasts.

Priyanka Vemuluri
Founder & CEO
The founder of Goyaz built a thriving jewelry brand rooted in affordability and aspiration. Starting from a single store with family support, she scaled Goya into a 19-store empire across 5 Indian states in just over two years.

Maor Shlomo
Founder & CEO
The founder of Goyaz built a thriving jewelry brand rooted in affordability and aspiration. Starting from a single store with family support, she scaled Goya into a 19-store empire across 5 Indian states in just over two years.

Anne Mahlum
Founder & CEO
Anne Mahlum turned Solid Core into a fitness empire, scaling it from one location to over 100 nationwide, with a nine figure exit. From working with the homeless to building a thriving business, Anne’s story is one of resilience, leadership, and innovation.

Hayes Barnard
Founder & CEO
Hayes Barnard, founder of GoodLeap, scaled his company into a multibillion-dollar platform by focusing on resilience, ethical choices, and building value in hard markets. Known for his story of overcoming adversity, Hayes inspires entrepreneurs with lessons on leadership, purpose, and perseverance.

Sam Stoffel
Founder & CEO
Sam Stoffel built a multi million pound subscription business teaching match betting strategies, exited for £10M, and now leads Subspot Shopify for subscriptions. His playbook: ethics over easy volume, focus over distraction, and cash buffers over bravado.

David Mizrahi
Founder & CEO
High school dropout to hospitality leader: David Mizrahi turned a failing shawarma shop into a fast growing group behind Salt Steakhouse, LBK Grill, Soya, Pepe Kitchen, Salt Market, and Bubby’s Bagels. His playbook: customer first service, responsible growth, and hands on leadership.

Jordan Welch
Founder
From MW2 video edits to seven figure exits: Jordan Welch built a durable creator operator career through YouTube, drop shipping, and his SaaS company Viral Vault, favoring slow, steady compounding over hype.

Roy Lee
CEO & Co-founder
Roy Lee built Cluely, a desktop AI that sits over your computer, listens to meetings, reads your screen, and feeds you answers in real time. He embraces the ‘cheat on everything’ framing as a marketing edge, pairs viral short-form growth with product speed, and hires like owners with a large option pool.

Christine Hutter
CEO & Founder
Christine Hutter, a trained watchmaker and entrepreneur, founded Moritz Grossmann in Glashütte. She built the brand from scratch into one of the most respected independent watch manufacturers in Germany, combining traditional craftsmanship with useful innovation. Her leadership philosophy blends patience, independence, and a deep respect for horological heritage.

Sadi Khan
Co-founder & CEO
Sadi Khan, co-founder and CEO of Aven, is building a fintech that allows homeowners to access cheaper credit by combining home equity and credit card models. After leaving Facebook, he set out to attack America’s persistent credit card interest crisis with technology and conviction.