
Roy LeeCEO & Co-founder
In this interview, Roy Lee discusses building Cluely, an AI platform that provides real-time assistance by understanding on-screen activity and conversations. He shares insights on product-led growth, leveraging viral content as a distribution engine, and embracing unconventional marketing strategies to stand out in a crowded AI market. The conversation highlights rapid execution, founder-led innovation, ownership-driven culture, and how attention, speed, and product quality can create outsized business growth.
Founder Stats
- AI, SaaS, Technology, Creators
- Started 2023
- $500K–$1M/mo
- 21–50 team
- USA
About Roy Lee
Roy Lee is the founder and CEO of Cluely, an AI startup focused on real-time workplace assistance. After gaining widespread attention for demonstrating AI-powered interview support, he launched Cluely to help professionals access contextual information during meetings, sales conversations, and daily workflows. His leadership philosophy emphasizes rapid product development, bold marketing, strong ownership incentives, and leveraging emerging media channels to accelerate growth in the AI era.
Interview
September 18, 2025
How did Cluely start?
What does Cluely actually do?
Why lean into the “cheating” brand?
Biggest real business use cases?
What makes Cluely different from just calling an API?
Which model do you rate right now?
Why desktop first, not mobile?
Your growth playbook sounds controversial. Why?
How do you think about college for founders?
How do you compensate and keep talent?
What do you spend money on after a big raise?
Managing people: why buy Hinge Premium for employees?
Your advice to a young founder chasing $10K a month?
Your framework for growth and mindset?
How do you see AI changing work soon?
What are the hard blockers in AI now?
Table Of Questions
Video Interviews with Roy Lee
Harvard Dropout: “Hard Work Is Dead!” Use AI to CHEAT And Get Rich | Roy Lee
Cite This Interview
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