Roy Lee, CEO & Co-founder at Cluely
4.8/5 Rating
AI, SaaS, Technology, Creators
$500K–$1M/mo

Roy LeeCEO & Co-founder

In this interview, Roy Lee discusses building Cluely, an AI platform that provides real-time assistance by understanding on-screen activity and conversations. He shares insights on product-led growth, leveraging viral content as a distribution engine, and embracing unconventional marketing strategies to stand out in a crowded AI market. The conversation highlights rapid execution, founder-led innovation, ownership-driven culture, and how attention, speed, and product quality can create outsized business growth.

Roy Lee

Roy Lee

CEO & Co-founder

Cluely

Cluely

Founder Stats

  • AI, SaaS, Technology, Creators
  • Started 2023
  • $500K–$1M/mo
  • 21–50 team
  • USA

About Roy Lee

Roy Lee is the founder and CEO of Cluely, an AI startup focused on real-time workplace assistance. After gaining widespread attention for demonstrating AI-powered interview support, he launched Cluely to help professionals access contextual information during meetings, sales conversations, and daily workflows. His leadership philosophy emphasizes rapid product development, bold marketing, strong ownership incentives, and leveraging emerging media channels to accelerate growth in the AI era.

Interview

September 18, 2025

Q

How did Cluely start?

Question 1 of 17
Roy Lee

We built a small demo called Interview Coder. It was a clear pane over your apps that could see your screen and feed you answers. The demo went viral. I used it in an Amazon interview, posted it, VCs saw it, and we raised fast. Then we went all-in on Cluely.

0
Q

What does Cluely actually do?

Question 2 of 17
Roy Lee

It sits on top of your computer like a glass sheet. It sees your screen, hears your meeting, knows context about you, and predicts what you need. Instead of you asking a chatbot, it surfaces the right info in real time.

0
Q

Why lean into the “cheating” brand?

Question 3 of 17
Roy Lee

People already use AI for essays, homework, even tests. If the world says that is “cheating,” then I might as well embrace it. Saying “we are not a cheating app” while users do it anyway is worse. Owning it gives us a marketing edge.

0
Q

Biggest real business use cases?

Question 4 of 17
Roy Lee

Interviews and enterprise. Call centers used to memorize 600-page manuals. Now you dump that into AI and get live guidance. Sales reps can answer technical questions on the fly. It feels like you studied for hours.

0
Q

What makes Cluely different from just calling an API?

Question 5 of 17
Roy Lee

Models are strong, but the magic is context stitching. We convert what you see and hear into optimal text tokens the model can reason over. For many tasks we use the latest state-of-the-art model, but our input pipeline is the edge.

0
Q

Which model do you rate right now?

Question 6 of 17
Roy Lee

Best today is probably Grok 4. We are not “better than Grok.” We are better than the user at prompting and packaging context.

0
Q

Why desktop first, not mobile?

Question 7 of 17
Roy Lee

The goal is “AI always with you,” but Apple will not let an app watch your Snapchat or Instagram like that. Desktop lets us see meetings, the browser, the workflow.

0
Q

Your growth playbook sounds controversial. Why?

Question 8 of 17
Roy Lee

Short-form is the biggest opportunity of our lifetime. You can speak for 10 seconds and reach 100 million people. If a product is inherently viral, it can carry a company. I doubled down when I saw the first post take off.

0
Q

How do you think about college for founders?

Question 9 of 17
Roy Lee

I used college as social lubricant. I went to find a co-founder and a wife. I talked to 50 smart kids. One said yes. As soon as I had what I came for, I left to build.

0
Q

How do you compensate and keep talent?

Question 10 of 17
Roy Lee

We are very generous with equity. Early team got single-digit percent each. We set a 20% option pool early. Founders still hold majority. I want people to feel like owners.

0
Q

What do you spend money on after a big raise?

Question 11 of 17
Roy Lee

Move fast in the next six months. Half engineering, half marketing. We will do stunts that create cultural moments, like a huge rave and even a full anime, because attention compounds.

0
Q

Managing people: why buy Hinge Premium for employees?

Question 12 of 17
Roy Lee

People want not to be lonely. If the team is in the office 12 hours a day, I cannot send them to cold approach. Hinge Premium is a simple way to support their real life. Happier people build better product.

0
Q

Your advice to a young founder chasing $10K a month?

Question 13 of 17
Roy Lee

Build something with AI and push it with short-form. If you cannot code, go to hackathons and find an engineer. Or use AI builders to ship a simple app fast, then test content until something hits.

0
Q

Your framework for growth and mindset?

Question 14 of 17
Roy Lee

Winner’s effect. One win makes the next win easier. Take action until you get the first clear win, then double down. I value ego in the sense of declaring a big goal and working hard for it.

0
Q

How do you see AI changing work soon?

Question 15 of 17
Roy Lee

Most meetings for support and sales get automated. Research gets pulled up live. If nothing useful is needed from you, you should not be in the meeting. We want to unite human memory in real time.

0
Q

What are the hard blockers in AI now?

Question 16 of 17
Roy Lee

Compute and data. Bigger context and more GPUs change the game. Privacy rules matter, but the geopolitical race is real. I am optimistic about ASI. The only scary case is misaligned objectives.

0
Q

What personal traits helped you most?

Question 17 of 17
Roy Lee

Low social anxiety, willingness to experiment, and hard work. I try things most people will not. I ignore noise, trust my own eyes, and keep shipping until something clearly works.

0

Video Interviews with Roy Lee

Harvard Dropout: “Hard Work Is Dead!” Use AI to CHEAT And Get Rich | Roy Lee

Harvard Dropout: “Hard Work Is Dead!” Use AI to CHEAT And Get Rich | Roy Lee

Harvard Dropout: “Hard Work Is Dead!” Use AI to CHEAT And Get Rich | Roy Lee

The 21-year-old who built a $500k/month Ai SaaS in 2 Months | Roy Lee

The 21-year-old who built a $500k/month Ai SaaS in 2 Months | Roy Lee

The Tai Lopez Show: Building a $100M AI Startup in 3 Months — Roy Lee (Cluely)

The Tai Lopez Show: Building a $100M AI Startup in 3 Months — Roy Lee (Cluely)

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