Why lean into the “cheating” brand?
Replied byChungin Roy Lee
CEO & Co-founder at Cluely
Niche: AI, SaaS, Technology, Creators
Revenue: $500K–$1M/month
Location: New York City, New York, United States
Started: 2023
People already use AI for essays, homework, even tests. If the world says that is “cheating,” then I might as well embrace it. Saying “we are not a cheating app” while users do it anyway is worse. Owning it gives us a marketing edge.
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