Why lean into the “cheating” brand?
Replied byRoy Lee
CEO & Co-founder at Cluely
Niche: AI, SaaS, Technology, Creators
Revenue: $500K–$1M/month
Location: USA
Started: 2023
People already use AI for essays, homework, even tests. If the world says that is “cheating,” then I might as well embrace it. Saying “we are not a cheating app” while users do it anyway is worse. Owning it gives us a marketing edge.
0
From the Full Interview
This answer is part of a full interview with Roy Lee, CEO & Co-founder at Cluely.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Roy Lee's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
What role does training play in your company?
By Paul Guyett
Retail
$1M+/mo
Can you tell us how the business started and what that means to you today?
By Paul Guyett
Retail
$1M+/mo
What does the phrase "every hide has a story" mean to you?
By Paul Guyett
Retail
$1M+/mo
What advice would you give to someone building a long-term business?
By Paul Guyett
Retail
$1M+/mo
How has the business evolved over the years?
By Paul Guyett
Retail
$1M+/mo
How did customers react when you moved locations?
By Paul Guyett
Retail
$1M+/mo
Why was improving the showroom layout important?
By Paul Guyett
Retail
$1M+/mo