Why lean into the “cheating” brand?
Replied byRoy Lee
CEO & Co-founder at Cluely
Niche: AI, SaaS, Technology, Creators
Revenue: $500K–$1M/month
Location: USA
Started: 2023
People already use AI for essays, homework, even tests. If the world says that is “cheating,” then I might as well embrace it. Saying “we are not a cheating app” while users do it anyway is worse. Owning it gives us a marketing edge.
0
From the Full Interview
This answer is part of a full interview with Roy Lee, CEO & Co-founder at Cluely.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Roy Lee's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
What did you learn from the farmers market feedback loops for early flavor testing?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What role does training play in your company?
By Paul Guyett
Retail
$1M+/mo
What inspired you to begin formulating a prebiotic beverage in your kitchen?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What led to the decision to increase the sugar content in your initial formulation?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
How did you handle the early skepticism from retailers who didn't know where to place Poppi?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What is a black ops budget, and how do you use it to move at the speed of culture?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
Why did you decide to issue equity shares to every single employee at the company?
By Allison Ellsworth
Retail
Approx. $42 Million/mo