You cover an enormous range of product, from Kith Treats cereal collabs to Giorgio Armani. How do you hold all of that together without the brand feeling fragmented?
Founder, CEO & Creative Director at Kith
There are people who understand the brand because they have grown up with it and they understand both ends of the spectrum and everything in between. And then there are people who see one thing and then the next thing and they hate what they do not understand. Those are not my people and I have never cared about anyone who has not put the time in to understand what it is that we have done over the years. I do not forget about the kid I was when I started. A Kith Treats capsule is fun and bright and colorful. A Giorgio Armani collaboration is one of the finest garments in the world. Both are through the same lens. Both are everything I love. That is what New York is. We are a New York brand. I will never be one thing or the other.
This answer is part of a full interview with Ronnie Fieg, Founder, CEO & Creative Director at Kith.
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