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Under $100K
Monthly Revenue
Monthly Revenue

Under $100K MRR

Discover insights from 21 interviews with founders and CEOs generating Under $100K in monthly recurring revenue.

21 Companies with Under $100K MRR

Learn from founders and CEOs who have built businesses generating Under $100K in monthly recurring revenue

Agnese Jaunošāne
SaaS

Agnese Jaunošāne

Co-Founder & CEO

First-mover SEO and organic product iteration for bootstrapped AI SaaS

$65K/mo
4.7/5
B2B
B2C
Freemium
Subscription-based
1–5 employees
Riga, Latvia
Started 2022

In this interview, Agnese Jaunošāne, Co-Founder and CEO of Ajelix, details the organic acquisition engine and iterative pivoting framework that scaled her bootstrapped spreadsheet intelligence platform to 350,000 users without venture capital or advertising budgets. She explains targeting emergent search queries before keyword difficulty rises, deploying friction-free freemium onboarding without data collection barriers, and shifting positioning toward sovereign European enterprise workspaces. Jaunošāne shares vital lessons on maintaining founder-led agility and defending product moats against generalized artificial intelligence giants.

November 05, 2026Read Interview
Nick Dobos
AI

Nick Dobos

Co-Founder & CEO

$10K–$50K/mo
4.8/5
B2B
Freemium
Subscription-based
1–5 employees
San Francisco, California, USA
Started 2024

In this interview, Nick Dobos, Co-Founder and CEO of Orgo and creator of Bops, breaks down the operational blueprint for running high-margin autonomous artificial intelligence businesses as a solo builder. He details vibe coding full-stack platforms during rapid thirty-six-hour sprints, packaging custom Grok bots for niche local enterprises, and securing recurring monthly retainer agreements. Dobos reveals practical strategies for overcoming client skepticism, automating customer research, and scaling lean software operations without employees.

November 03, 2026Read Interview
Rob Snyder
SaaS

Rob Snyder

Founder & CEO

$50K–$100K/mo
4.8/5
B2B
6–20 employees
Cambridge, Massachusetts, USA
Started 2021

In this interview, Rob Snyder, Founder and CEO of Reframe and author of The Power of Pull, reveals his counterintuitive zero-to-one methodology for uncovering genuine customer demand without forceful push sales. He outlines the practical PULL framework, explains why founders should reject polite design partnerships, and breaks down the unit economics of early customer conversion. Snyder shares actionable operational advice on navigating pivots, optimizing pricing, and systematically turning single successful customer outcomes into repeatable enterprise case study playbooks.

October 28, 2026Read Interview
Mo Gharbat
AI

Mo Gharbat

Founder & CEO

$50K–$100K/mo
3.5/5
B2B
Subscription-based
6–20 employees
Middletown, Delaware, USA
Started 2024

In this interview, Mo Gharbat, Founder and CEO of Open, discusses building an enterprise artificial intelligence customer communication platform that replaces legacy support systems. He breaks down their land-and-expand deployment strategy, the operational mechanics behind automating seventy-seven percent of financial communications, overcoming enterprise skepticism toward automated agents, cultivating relentless team intensity through customer obsession, and how self-building software models will reshape the future of enterprise software.

October 16, 2026Read Interview
Marjorie Gutierrez
Agencies

Marjorie Gutierrez

Founder & CEO

Under $10K/mo
3/5
B2B
Agency
1–5 employees
London, England, UK
Started 2019

In this interview, Marjorie Gutierrez discusses helping creative entrepreneurs transform artistic talent into scalable, sustainable enterprises by establishing strong operational processes before adopting technology. Drawing on twenty-five years of international business leadership across London, New York, and Mexico City, she introduces her trademark VISTA Method, explains why artificial intelligence exposes broken systems rather than fixing them, and shares strategies for overcoming creative growth plateaus through decisive leadership and commercial discipline.

October 14, 2026Read Interview
Franklin Wang
Cryptocurrency

Franklin Wang

Founder & CEO

Securing funds and regulation in decentralized perpetuals

$50K–$100K/mo
4.5/5
B2B
B2C
Marketplace
6–20 employees
New York City, New York, USA
Started 2025

In this interview, Liquid founder and CEO Franklin Wang discusses the integration of conversational AI with cryptocurrency perpetual futures trading. Wang details how the Co-Invest platform enables automated execution inside Claude and ChatGPT, explains safety architectures that isolate trading from withdrawal permissions, and shares insights on prediction markets and regulatory shifts. He also analyzes institutional competition between decentralized platforms and traditional exchanges.

September 04, 2026Read Interview
Simon Court
Edu

Simon Court

Founder & Leadership Coach

$10K–$50K/mo
4.6/5
B2B
B2C
Agency
1–5 employees
Tunbridge Wells, Kent, UK
Started 2024

In this interview, Founders Legacy founder and leadership coach Simon Court discusses executive development, founder psychology, and scaling high-growth enterprises. Court explains the Three Horizons strategic framework, details how he guided Miniclip through its crucial mobile gaming pivot to unicorn status, and highlights why effective hiring and genuine humility are foundational to enduring corporate leadership. He also shares insights on overcoming executive blindspots and managing burnout.

September 02, 2026Read Interview
Edward Zitron
Agencies

Edward Zitron

Founder & CEO

$50K–$100K/mo
4.6/5
B2B
Agency
6–20 employees
Las Vegas, Nevada, USA
Started 2013

In this interview, EZPR founder and CEO Ed Zitron critiques the generative artificial intelligence industry, characterizing the current boom as an unsustainable financial bubble. Zitron details the circular funding dynamics between hyperscalers and AI labs, questions enterprise productivity claims, and examines massive capital expenditure commitments on data center infrastructure. He also outlines why he predicts a major tech contraction around 2027.

September 01, 2026Read Interview
Franklin Wang
Cryptocurrency

Franklin Wang

Founder & CEO

Trading perpetual futures through conversational AI

$50K–$100K/mo
4.5/5
B2B
B2C
Marketplace
6–20 employees
New York City, New York, USA
Started 2025

In this interview, Liquid founder and CEO Franklin Wang discusses the integration of conversational AI with cryptocurrency perpetual futures trading. Wang details how the Co-Invest platform enables automated execution inside Claude and ChatGPT, explains safety architectures that isolate trading from withdrawal permissions, and shares insights on prediction markets and regulatory shifts. He also analyzes institutional competition between decentralized platforms and traditional exchanges.

September 01, 2026Read Interview
Dr. Fei-Fei Li
AI

Dr. Fei-Fei Li

Co-founder & CEO

$10K–$50K/mo
4.8/5
Agency
50+ employees
San Francisco, California, USA
Started 2024

In this interview, World Labs co-founder and CEO Fei-Fei Li discusses spatial intelligence, world models, and the future of computer vision. Li explains the distinction between language models and world models, introduces World Labs' first platform Marble, and addresses regulatory policies for artificial intelligence. She also shares personal stories about her childhood, her path to Caltech, and the creation of ImageNet.

August 26, 2026Read Interview
Jirka Bachel
SaaS

Jirka Bachel

Founder & CEO

$10K–$50K/mo
4.2/5
B2B
10+ employees
Prague, Czech Republic
Started 2025

In this interview, Navigara CEO Jirka Bachel explains how his engineering analytics platform measures software developer performance and tracks the return on investment of AI coding tools. Bachel details the invention of their Engineering Throughput Value metric, outlines use cases for private equity firms performing tech due diligence, and discusses how data-driven transparency builds CEO trust while guiding teams toward productive, AI-native workflows.

August 13, 2026Read Interview
Caleb Ralston
Marketing

Caleb Ralston

Founder & CEO

$10K–$50K/mo
4.2/5
B2B
1–5 employees
Bellingham, Washington, USA
Started 2024

In this interview, Ralston founder and CEO Caleb Ralston shares the blueprint for building and scaling a personal brand to drive business results. Ralston discusses the importance of optimizing for trust rather than virality, details the brand journey framework, and explains the mechanics of contrarian takes. He also reflects on his early career working with Gary Vaynerchuk and the Hormozis, managing burnout, and learning to stack non-niche interests for differentiation.

August 10, 2026Read Interview