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Under 10 Employees

Discover insights from 7 interviews with founders and CEOs leading teams of under 10 people.

7 Companies with Under 10 Employees

Learn from founders and CEOs who have built successful businesses with teams of under 10 people

Agnese Jaunošāne
SaaS

Agnese Jaunošāne

Co-Founder & CEO

First-mover SEO and organic product iteration for bootstrapped AI SaaS

$65K/mo
4.7/5
B2B
B2C
Freemium
Subscription-based
1–5 employees
Riga, Latvia
Started 2022

In this interview, Agnese Jaunošāne, Co-Founder and CEO of Ajelix, details the organic acquisition engine and iterative pivoting framework that scaled her bootstrapped spreadsheet intelligence platform to 350,000 users without venture capital or advertising budgets. She explains targeting emergent search queries before keyword difficulty rises, deploying friction-free freemium onboarding without data collection barriers, and shifting positioning toward sovereign European enterprise workspaces. Jaunošāne shares vital lessons on maintaining founder-led agility and defending product moats against generalized artificial intelligence giants.

November 05, 2026Read Interview
Nick Dobos
AI

Nick Dobos

Co-Founder & CEO

$10K–$50K/mo
4.8/5
B2B
Freemium
Subscription-based
1–5 employees
San Francisco, California, USA
Started 2024

In this interview, Nick Dobos, Co-Founder and CEO of Orgo and creator of Bops, breaks down the operational blueprint for running high-margin autonomous artificial intelligence businesses as a solo builder. He details vibe coding full-stack platforms during rapid thirty-six-hour sprints, packaging custom Grok bots for niche local enterprises, and securing recurring monthly retainer agreements. Dobos reveals practical strategies for overcoming client skepticism, automating customer research, and scaling lean software operations without employees.

November 03, 2026Read Interview
Marjorie Gutierrez
Agencies

Marjorie Gutierrez

Founder & CEO

Under $10K/mo
3/5
B2B
Agency
1–5 employees
London, England, UK
Started 2019

In this interview, Marjorie Gutierrez discusses helping creative entrepreneurs transform artistic talent into scalable, sustainable enterprises by establishing strong operational processes before adopting technology. Drawing on twenty-five years of international business leadership across London, New York, and Mexico City, she introduces her trademark VISTA Method, explains why artificial intelligence exposes broken systems rather than fixing them, and shares strategies for overcoming creative growth plateaus through decisive leadership and commercial discipline.

October 14, 2026Read Interview
Simon Court
Edu

Simon Court

Founder & Leadership Coach

$10K–$50K/mo
4.6/5
B2B
B2C
Agency
1–5 employees
Tunbridge Wells, Kent, UK
Started 2024

In this interview, Founders Legacy founder and leadership coach Simon Court discusses executive development, founder psychology, and scaling high-growth enterprises. Court explains the Three Horizons strategic framework, details how he guided Miniclip through its crucial mobile gaming pivot to unicorn status, and highlights why effective hiring and genuine humility are foundational to enduring corporate leadership. He also shares insights on overcoming executive blindspots and managing burnout.

September 02, 2026Read Interview
Caleb Ralston
Marketing

Caleb Ralston

Founder & CEO

$10K–$50K/mo
4.2/5
B2B
1–5 employees
Bellingham, Washington, USA
Started 2024

In this interview, Ralston founder and CEO Caleb Ralston shares the blueprint for building and scaling a personal brand to drive business results. Ralston discusses the importance of optimizing for trust rather than virality, details the brand journey framework, and explains the mechanics of contrarian takes. He also reflects on his early career working with Gary Vaynerchuk and the Hormozis, managing burnout, and learning to stack non-niche interests for differentiation.

August 10, 2026Read Interview
Anne Mahlum
Fitness, Health & Wellness, Technology

Anne Mahlum

Founder & CEO

$100K–$500K/mo
4.9/5
B2C
Subscription-based
Solo founder
USA
Started 2013

In this interview, entrepreneur Ann Malum shares how she transformed a single fitness studio into Solidcore, one of the most successful boutique fitness brands in the United States. She discusses the lessons she learned from building a nonprofit, scaling a business to more than 100 locations, raising capital, leading through uncertainty, and achieving a nine-figure exit. Ann also reveals her philosophy on leadership, investing, wealth creation, and why community, discipline, and self-belief are the foundations of long-term success.

August 8, 2025Read Interview
Maor Shlomo
AI, SaaS, Technology

Maor Shlomo

Founder & CEO

$100K–$500K/mo
4.9/5
B2C
Subscription-based
Solo founder
Israel
Started 2023

In this interview, Base44 founder Maor Shlomo shares how he built an AI-powered app development platform from scratch, grew it to hundreds of thousands of users, and sold it to Wix for more than $80 million in just six months. He discusses building as a solo founder, leveraging AI to move faster than larger competitors, growing through community-driven marketing, and why speed, simplicity, and user feedback were critical to Base44's success. Maor also reveals his approach to product development, bootstrapping, and building in the era of AI.

August 4, 2025Read Interview