Maor ShlomoFounder & CEO

It started from two real needs. My girlfriend needed a site for her art business, and I was also helping the Scouts organization in Israel with software. Both times I realized, 'LLMs should be able to build this.' So I built a better infrastructure to let them do exactly that.

No, this was the first time I told myself, 'Let’s just build something fun.' No pressure to be the biggest. I told my girlfriend, 'If we hit $1.5M ARR by the end of 2025, we’ll get a nice car.' We hit that in four weeks.

I learned that I didn’t enjoy being a CEO managing sales, HR, and all that. I loved building products. So this time, I focused only on that and made sure I was working on things I liked.

It’s not for every company. But if you’re building something viral or for the masses, solo bootstrapping can work. It’s less stressful and lets you move fast—if you love what you’re doing, it really helps you show up every day.

I used tools like RescueTime to block distractions. I built internal apps on Base44 to manage content and posts. I optimized my environment to help me focus and work in deep flow.

I begged friends to use it. Literally sat with them while they used the tool, watched what broke, then fixed it on the spot. That’s how I got my first 10 users.

I waited until users started sharing it on their own. That was the signal. If I had marketed too early, I would've just wasted time and money.

The first one failed. Got maybe 15 users. The second one broke their algorithm because it got so many upvotes—it thought we were bots. But I never treated launches as 'make or break,' just a way to get a few more users.

Building in public on LinkedIn. I shared honestly—failures, lessons, numbers. It resonated with other builders. Then I offered extra credits for users who shared what they built. That created a viral loop.

Influencer marketing didn’t work. Paid ads didn’t work. I spent a few thousand dollars with no real return. Organic and community-driven growth worked way better.

I don’t really believe in MVPs anymore. Attention spans are too short. If your product isn’t good enough to be useful now, people will just bounce. Build something real for a few people who’ll actually use it.

I used to show a user flow before building the app to help them clarify their idea. But it slowed down the 'aha' moment. I removed it so people could immediately see their app come to life. That changed everything.

I automated everything I could. I structured my codebase so LLMs could write most of it. I even routed prompts to the best model—Claude for UI, Gemini for logic—so they’d output exactly what I needed.

Render.com for hosting. MongoDB for flexible schemas. Python for backend, JSX for frontend. I avoided TypeScript to make it easier for LLMs to generate code. All in one repo to give AI better context.

The product was profitable. I didn’t have to sell. But partnering with Wix gave me a chance to scale faster and maybe lead the category. Plus, the chemistry with their team felt right.

A technical product person. Someone who could do a bit of everything—logs, scripts, analytics. I told him, 'You take growth now.' That’s the kind of team you need early on.

Spend at least 50% of your time doing what you’re good at and love doing. That’s your genius zone. That’s what gives you the energy to keep going. If you’re not in that zone, it’s going to be hard to keep showing up.