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Subscription-based
Business Model
Business Model
Recurring Revenue

Subscription-based

Discover insights from 13 interviews with founders and CEOs using a Subscription-based business model.

13 Companies with Subscription-based Business Model

Learn from founders and CEOs who have built successful businesses using a Subscription-based business model

Mark Shapiro
Sports, Marketing, Technology

Mark Shapiro

President and CEO

$32 million/month
4.8/5
B2C
B2B
Subscription-based
Marketplace
500 employees
Canada
Started 1977

How I'm building a sustainable winning culture in Major League Baseball through people-first leadership and data-driven decision making.

May 20, 2024Read Interview
Harry Halpin
Technology, Cryptocurrency, SaaS, Marketplace

Harry Halpin

CEO and Co-founder

$830K/month
4.8/5
B2B
Subscription-based
B2C
Freemium
81 employees
Switzerland
Started 2019

How I'm building privacy technology that protects users from surveillance while making it accessible to everyone, not just tech experts.

May 25, 2024Read Interview
Morgan DeBaun
Technology, Marketing, Creators, Production

Morgan DeBaun

Founder

$633 million/month
4.9/5
B2B
B2C
Agency
Subscription-based
225 employees
USA
Started 2014

How I built a digital media powerhouse focused on Black culture and created a platform that amplifies diverse voices.

May 15, 2024Read Interview
Travis Kalanick
Technology, AI, Finance, Marketplace

Travis Kalanick

Co-founder & Former CEO

$3.7 billion/month
4.8/5
B2C
Freemium
Subscription-based
B2B
31,100 employees
USA
Started 2009

How I revolutionized transportation by digitizing the physical world and turning a simple idea into a global tech giant.

May 10, 2024Read Interview
Mike Cahill
Cryptocurrency, Finance, Technology

Mike Cahill

Founder

Not Disclosed/month
4.8/5
B2B
Marketplace
Subscription-based
B2C
50+
Switzerland
Started 2021

Building a real-time price data network for DeFi applications.

June 1, 2024Read Interview
Zach Yadegari
AI, Health & Wellness, Technology, SaaS

Zach Yadegari

Founder

$2 million/month
4.9/5
B2C
Subscription-based
Freemium
B2B
20 employees
USA
Started 2015

How I built an AI-powered calorie tracking app that disrupted the fitness industry and scaled to $24M in yearly revenue.

June 8, 2024Read Interview
Michael Truell
AI, SaaS, Technology

Michael Truell

Co-Founder & CEO

$1M+/month
4.7/5
B2B
B2C
Freemium
Subscription-based
50+
USA
Started 2022

Michael Truell is the co-founder and CEO of Anysphere, the company behind Cursor an AI native code editor built for professional developers. Under his leadership, Cursor became one of the fastest growing AI tools in devtech.

July 14, 2025Read Interview
Verun Mohan
AI, SaaS, Technology

Verun Mohan

Co-Founder & CEO

$1M+/month
4.5/5
B2B
B2C
Freemium
Subscription-based
50+
USA
Started 2021

Verun is the co-founder and CEO of Windsurf, an AI‑powered IDE that brings agentic capabilities to developers. Under Verun’s leadership, Windsurf has rapidly become a go‑to platform for building and iterating on code with AI.

July 19, 2025Read Interview
Steven Rinella
Production, Creators, Technology, Retail, eCommerce

Steven Rinella

Founder & CEO

$1M+/month
4.8/5
B2C
Subscription-based
Marketplace
50+
USA
Started 2012

Steven is the founder and CEO of MeatEater, a media company and outdoor lifestyle brand. Known for his honest storytelling and conservationist ethos, Steven has grown MeatEater into a multi-channel powerhouse with books, shows, and gear for outdoor enthusiasts.

July 24, 2025Read Interview
Maor Shlomo
AI, SaaS, Technology

Maor Shlomo

Founder & CEO

$100K–$500K/month
4.9/5
B2C
Subscription-based
Solo Founder
Israel
Started 2023

The founder of Goyaz built a thriving jewelry brand rooted in affordability and aspiration. Starting from a single store with family support, she scaled Goya into a 19-store empire across 5 Indian states in just over two years.

August 4, 2025Read Interview
Anne Mahlum
Fitness, Health & Wellness, Technology

Anne Mahlum

Founder & CEO

$100K–$500K/month
4.9/5
B2C
Subscription-based
Solo Founder
USA
Started 2013

Anne Mahlum turned Solid Core into a fitness empire, scaling it from one location to over 100 nationwide, with a nine figure exit. From working with the homeless to building a thriving business, Anne’s story is one of resilience, leadership, and innovation.

August 8, 2025Read Interview
Ben Mann
AI, Technology

Ben Mann

Tech Lead, Product Engineering

$1M+/month
4.9/5
B2B
Subscription-based
50+
USA
Started 2021

Ben, Tech Lead for Product Engineering at Anthropic, has played a pivotal role in scaling AI products with a deep focus on safety and alignment. From leaving OpenAI to co-founding Anthropic’s culture of mission driven growth, his journey is one of strategic leadership and foresight in a rapidly evolving industry.

August 15, 2025Read Interview
Sam Stoffel
SaaS, Edu, Finance, Technology

Sam Stoffel

Founder & CEO

$500K–$1M/month
4.9/5
B2C
Subscription-based
B2B
21–50
UK
Started 2014

Sam Stoffel built a multi-million-pound subscription business teaching match-betting strategies, exited for £10M, and now leads Subspot—“Shopify for subscriptions.” His playbook: ethics over easy volume, focus over distraction, and cash buffers over bravado.

September 4, 2025Read Interview