22 Companies with Subscription-based Business Model
Learn from founders and CEOs who have built successful businesses using a Subscription-based business model

Mark Shapiro
President and CEO
How I'm building a sustainable winning culture in Major League Baseball through people-first leadership and data-driven decision making.

Harry Halpin
CEO and Co-founder
How I'm building privacy technology that protects users from surveillance while making it accessible to everyone, not just tech experts.

Morgan DeBaun
Founder
How I built a digital media powerhouse focused on Black culture and created a platform that amplifies diverse voices.

Travis Kalanick
Co-founder & Former CEO
How I revolutionized transportation by digitizing the physical world and turning a simple idea into a global tech giant.

Mike Cahill
Founder
Building a real-time price data network for DeFi applications.

Zach Yadegari
Founder
How I built an AI-powered calorie tracking app that disrupted the fitness industry and scaled to $24M in yearly revenue.

Michael Truell
Co-Founder & CEO
Michael Truell is the co-founder and CEO of Anysphere, the company behind Cursor an AI native code editor built for professional developers. Under his leadership, Cursor became one of the fastest growing AI tools in devtech.

Verun Mohan
Co-Founder & CEO
Verun is the co-founder and CEO of Windsurf, an AI‑powered IDE that brings agentic capabilities to developers. Under Verun’s leadership, Windsurf has rapidly become a go‑to platform for building and iterating on code with AI.

Steven Rinella
Founder & CEO
Steven is the founder and CEO of MeatEater, a media company and outdoor lifestyle brand. Known for his honest storytelling and conservationist ethos, Steven has grown MeatEater into a multi-channel powerhouse with books, shows, and gear for outdoor enthusiasts.

Maor Shlomo
Founder & CEO
The founder of Goyaz built a thriving jewelry brand rooted in affordability and aspiration. Starting from a single store with family support, she scaled Goya into a 19-store empire across 5 Indian states in just over two years.

Anne Mahlum
Founder & CEO
Anne Mahlum turned Solid Core into a fitness empire, scaling it from one location to over 100 nationwide, with a nine figure exit. From working with the homeless to building a thriving business, Anne’s story is one of resilience, leadership, and innovation.

Ben Mann
Tech Lead, Product Engineering
Ben, Tech Lead for Product Engineering at Anthropic, has played a pivotal role in scaling AI products with a deep focus on safety and alignment. From leaving OpenAI to co-founding Anthropic’s culture of mission driven growth, his journey is one of strategic leadership and foresight in a rapidly evolving industry.

Sam Stoffel
Founder & CEO
Sam Stoffel built a multi million pound subscription business teaching match betting strategies, exited for £10M, and now leads Subspot Shopify for subscriptions. His playbook: ethics over easy volume, focus over distraction, and cash buffers over bravado.

Jordan Welch
Founder
From MW2 video edits to seven figure exits: Jordan Welch built a durable creator operator career through YouTube, drop shipping, and his SaaS company Viral Vault, favoring slow, steady compounding over hype.

Dan Martell
Founder
Dan Martell built, scaled, and exited multiple SaaS companies, then reinvented himself as one of the leading coaches and investors for founders worldwide. His approach blends gratitude, flow, and systems with tactical growth strategies.

Roy Lee
CEO & Co-founder
Roy Lee built Cluely, a desktop AI that sits over your computer, listens to meetings, reads your screen, and feeds you answers in real time. He embraces the ‘cheat on everything’ framing as a marketing edge, pairs viral short-form growth with product speed, and hires like owners with a large option pool.

Chetan Parikh
CEO & Founder
Chetan Parikh left a chemical engineering career to build applied AI for healthcare. After exiting EZDI, he founded RAAPID to bring neuro-symbolic and agentic AI to risk adjustment and coding, aiming for trustworthy automation, fewer audits, and coders working at top of license.

Marc Rowan
CEO & Co-Founder
Marc Rowan co-founded Apollo Global Management and grew it into one of the largest alternative investment firms in the world. He believes the future of investing is not only in equities but also in private markets, which now underpin most of the economy. His mission is to open these markets to individuals, create better diversification, and redefine wealth management.

Rishi Das
Co-founder & CEO
Rishi Das is a serial entrepreneur who helped shape India’s talent story with CareerNet and later co-founded IndiQube to redefine flexible workspaces. His approach blends ecosystem thinking, employee-centric design, and frugal innovation, doing more with less while building sustainable growth across India’s tier-2 and tier-3 cities.

Sadi Khan
Co-founder & CEO
Sadi Khan, co-founder and CEO of Aven, is building a fintech that allows homeowners to access cheaper credit by combining home equity and credit card models. After leaving Facebook, he set out to attack America’s persistent credit card interest crisis with technology and conviction.

Mati Staniszewski
Co-founder & CEO
Mati Staniszewski is the CEO and co-founder of ElevenLabs, a $6.6B voice AI company redefining how humans and machines communicate. With a background in technology and product innovation, Mati has built a voice ecosystem where anyone can clone their voice, create agents, and even earn passive income merging AI ethics, scalability, and creativity into a single frontier.

Mani Vembu
CEO
Mani Vembu is the CEO of Zoho Corporation, a billion dollar SaaS company that remains proudly private after nearly three decades of innovation. Known for its culture of experimentation, long term thinking, and deep commitment to talent creation, Zoho has redefined what it means to scale responsibly while staying true to its roots in India.