Mati Staniszewski, Co-founder & CEO at ElevenLabs
4.9/5 Rating
AI, Technology, Marketplace
$1M+/mo

Mati StaniszewskiCo-founder & CEO

In this interview, Mati Staniszewski discusses the rapid rise of ElevenLabs and the future of voice AI. He shares insights on building responsibly at the frontier of artificial intelligence, empowering creators through voice cloning and AI agents, and scaling a high-growth technology company. The conversation highlights innovation, ethical AI development, creator monetization, user-focused product design, and why AI literacy will become an essential skill for individuals and businesses alike.

Mati Staniszewski

Mati Staniszewski

Co-founder & CEO

ElevenLabs

ElevenLabs

Founder Stats

  • AI, Technology, Marketplace
  • Started 2022
  • $1M+/mo
  • 50+ team
  • USA

About Mati Staniszewski

Mati Staniszewski is the co-founder and CEO of ElevenLabs, a leading voice AI platform transforming how people create, distribute, and interact with digital voices. Under his leadership, ElevenLabs has developed some of the world's most advanced voice generation technology, enabling creators, businesses, and developers to build AI-powered voice experiences at scale. Staniszewski is recognized for combining rapid innovation with responsible AI practices, helping shape the future of human-machine communication and the emerging creator economy.

Interview

October 11, 2025

Q

You’ve built one of the fastest-growing AI startups. What made ElevenLabs possible?

Question 1 of 17
Mati Staniszewski

We started by solving a real problem. We wanted to make voices sound natural, emotional, and human. Once we understood how much better communication could be through voice, everything else built around that.

0
Q

Why do you think voice will become the main interface for AI?

Question 2 of 17
Mati Staniszewski

Voice carries emotion, tone, and meaning that text can’t. It’s the most natural way humans communicate. Now that AI understands accents and mistakes, talking to technology is becoming as easy as talking to a person.

0
Q

How can AI voice technology transform businesses?

Question 3 of 17
Mati Staniszewski

It makes customer experiences faster and more human. A voice agent can answer calls, book appointments, explain pricing, all 24/7, giving small teams the power of big ones.

0
Q

Do you use AI voice agents at ElevenLabs internally?

Question 4 of 17
Mati Staniszewski

Yes, we use them for inbound sales and support. They help explain our product, qualify leads, and sometimes close deals. It saves time and helps us serve more customers faster.

0
Q

Can small businesses afford this technology?

Question 5 of 17
Mati Staniszewski

Definitely. You can start with just a few hundred dollars a month. You don’t need engineers, just connect your business logic, like your FAQs or calendar, and go live.

0
Q

You’ve paid millions to creators. How can people earn from their voices?

Question 6 of 17
Mati Staniszewski

Anyone can record 30 minutes of their voice and upload it to our marketplace. If others use it, you earn royalties. Some people make hundreds of dollars monthly. It’s a new kind of passive income.

0
Q

What makes a voice stand out and earn more?

Question 7 of 17
Mati Staniszewski

Uniqueness. Voices with distinct tones, accents, or emotions perform best. The more character your voice has, the more people will want to use it.

0
Q

What do you see as the biggest risk in voice AI?

Question 8 of 17
Mati Staniszewski

Impersonation. It’s going to happen, so we design for safety from the start, watermarking, verification, and detection. We want people to trust that voices they hear are authentic.

0
Q

How do you manage such a fast-growing company in a fast-moving field?

Question 9 of 17
Mati Staniszewski

By staying close to the mission and hiring amazing people. We focus on clarity, trust, and discipline. Everyone knows what we’re building and why it matters.

0
Q

What keeps you up at night as a founder?

Question 10 of 17
Mati Staniszewski

The responsibility. We’re at the frontier of something powerful. We want to lead responsibly, keep innovating, and protect users while pushing technology forward.

0
Q

How will AI change the future of jobs?

Question 11 of 17
Mati Staniszewski

AI won’t replace people, people using AI will replace others. Learn the tools, adapt fast, and use them to make your work more valuable.

0
Q

Which jobs are most at risk today?

Question 12 of 17
Mati Staniszewski

Manual, repetitive ones like customer support or basic data work. But those who learn how to use AI tools can move up and manage the systems instead.

0
Q

What AI tools do you personally recommend learning?

Question 13 of 17
Mati Staniszewski

Claude for coding help, Black Forest Labs for image generation, and Lovable for fast app building. They’re amazing even for non-technical people.

0
Q

Where do you see the next big business opportunities in AI?

Question 14 of 17
Mati Staniszewski

Deploying voice agents for small businesses, doctors, salons, mechanics. Most don’t even know it’s possible. You can start today and make thousands per month without being a coder.

0
Q

What advice would you give new founders starting out?

Question 15 of 17
Mati Staniszewski

Understand the problem before building. Talk to users, validate demand, and start small. Move fast, but always with purpose. It’s better to build slow than to chase hype.

0
Q

What personal habits help you manage pressure and growth?

Question 16 of 17
Mati Staniszewski

Clarity and consistency. I try to stay calm, focus on the next milestone, and trust the process. Building a company is a marathon, not a sprint.

0
Q

How do you see the relationship between AI and creativity?

Question 17 of 17
Mati Staniszewski

AI expands creativity. It lets anyone express themselves, even without technical skills. That’s what excites me most: more voices, more ideas, more access.

0

Video Interviews with Mati Staniszewski

ElevenLabs CEO on Deepfakes, AI Agents, and the New Voice Economy

ElevenLabs CEO on Deepfakes, AI Agents, and the New Voice Economy

ElevenLabs CEO on Deepfakes, AI Agents, and the New Voice Economy

ElevenLabs CEO/Co-Founder, Mati Staniszewski:The Untold Story of Europe’s Fastest Growing AI Startup

ElevenLabs CEO/Co-Founder, Mati Staniszewski:The Untold Story of Europe’s Fastest Growing AI Startup

Why Voice Will Be the Fundamental Interface for Tech ft ElevenLabs’ Mati Staniszewski

Why Voice Will Be the Fundamental Interface for Tech ft ElevenLabs’ Mati Staniszewski

A conversation with ElevenLabs CEO Mati Staniszewski

A conversation with ElevenLabs CEO Mati Staniszewski

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