Dan MartellFounder

You’re rich the moment more money wouldn’t change your day. Humans are meant to create, so design an “empire” where you have unlimited creation that doesn’t feel like effort. Do hard things because they’re expansive and put you in flow, not because you’re always putting out fires.

My mornings. I spend the first two to three hours creating and connecting to my creator. It often feels like downloading. I doodle models and sequencing on my iPad or write to communicate ideas.

The content is for communication. I make it for my wife, my brother, my kids, my teams. The world just gets to benefit. Even if they never see it, the ideas still exist and can help someone.

People and situations trigger emotional reactions. That’s the signal. I use those moments as assignments to become the person who could handle it productively, then I teach from that story.

Yes. Money is a battery charged by your energy and time. You don’t buy with money; you buy with the energy it took to earn it. Attract it with self worth, accountability, creating value, and an abundance mindset.

I think in terms of upward vs downward spirals. Emotions like gratitude, grace, love, joy, laughter spiral you up. I’ve referenced 433 as “love” in my home. Live in those emotions and you rise.

They’re not in conflict. I can be deeply grateful and still create from service and abundance. The suffering comes from demanding a specific outcome that didn’t exist. Create to the level of your expansion.

When I’m in a funk I ask, “How can I appreciate even more God’s grace and guidance right now?” Then get hyper specific: fresh air, a heartbeat, a small moment with my kids. Presence creates energy.

Because they don’t do things that don’t make them the most money. Smart people overanalyze and hold on. Let some garbage fires burn, hire others, and stop answering everything so people learn to decide.

Errands, meal pickups, basic research, cleaning—stuff an app or assistant could do. The most expensive cost is time not spent on the thing that makes you the most money. Be frugal with time, not dollars.

Remove. We’re overstimulated. With my boys we cut devices and junk food; behavior changed in a day. An elimination diet for life works. Ask each morning: what decision yesterday would I change?

If I answer, I’ll always answer. So I say, “It’s above my pay grade,” and coach decisions. Your strength becomes your growth ceiling if you cling to it. Model before you modify.

I wear an expensive watch as a reminder: I’m building a billion in enterprise value, which is ~$500K/hour. I act like my hour is worth that before it is. Then I make choices that match that value.

Most people aim so low they hit it. I’ve used “world class” since day one. Bigger goals force bold actions and attract better people. Don’t do small. No small plans.

Rid the world of youth feeling broken. Stop labeling kids because they don’t fit a box. I want to be an example that there’s nothing wrong with them they’re uniquely them.

The evolutionary hunter. Great in the wild, bad in a factory. Environment and nutrition matter. Give kids movement, purpose, and whole foods. Use tools like AI as a co pilot, not a crutch.

Sell social media marketing to real estate agents and use AI for delivery. Text/call from public numbers, close fast, automate onboarding with Stripe and forms, raise prices with proof. Default to action.