
Jordan WelchFounder
From MW2 video edits to seven figure exits: Jordan Welch built a durable creator operator career through YouTube, drop shipping, and his SaaS company Viral Vault, favoring slow, steady compounding over hype.
Founder Stats
- eCommerce, SaaS, Creators, Marketing, Technology, SEO
- Started 2011
- $100K–$500K/mo
- 6–20 team
- USA
About Jordan Welch
Jordan Welch has been creating online since 2011 and documenting the journey since 2017. He learned business by doing, editing gaming videos, testing products, and scaling a knife sharpener to his first $100K month. He later built and sold Viral Vault, a product research SaaS, then doubled down on YouTube, coaching, and a free course funnel that builds stores with AI and pays out on Shopify conversions. After selling Viral Vault in the summer of last year, he reset, traveled, and came back focused: make the best videos, grow the free offer, and build another software business the right way. His playbook: be real, adapt fast, and keep working when the cameras are off.
Interview
September 12, 2025
When did you sell Viral Vault, and how did the payout happen?

I sold it in the summer of last year. I got a big wire in July while I was in Italy.
Who bought Viral Vault and why did they want it?

AutoDS bought it. They wanted our loyal customer base, my training inside their platform, and the relationship with me as the lead educator. It’s been a win for them.
How did you start on YouTube and rank for “drop shipping”?

I’ve been on YouTube since 2011 and started my current channel in 2017. Every year I make a drop shipping guide and aim to rank number one. It’s intentional, SEO and consistent guides.
Did you have a single “blow up” video?

No. My career has been a slow, steady climb. Some videos popped, but no one moment changed everything.
What was your first real money online?

Editing videos for gaming clans back in the Modern Warfare 2 days. Getting paid to edit hooked me. I didn’t want a job after that.
When did you jump into drop shipping, and what were the first wins?

After my first year of college. A mini projector worked first, then a knife sharpener became my first $100K a month product, about $20–30K profit.
What did $30K a month change for you?

Everything. Two months prior I had $400 in my account. At $30K a month, life felt lit without the headaches of $100K plus months.
How hard were Facebook ads back then?

Easier and cheaper than today, but I still needed two months of testing to learn it.
What skills does drop shipping actually teach?

Real skills: advertising, Facebook ads, working with suppliers, website and marketing. The model has a bad rep because of low quality players, not the skills.
Service business vs e commerce, what’s the trade off?

Service can start with almost no money but you hit a wall at about 20 clients. E com needs some money to learn, but a winning product can scale to $100K a month.
What was the 30 day challenge with Daniel, and how did you run it?

We took him from near broke to $1K a day. First we fixed his mobile detailing with door to door and ads, then used that cash to test products. Best day hit around $1,700. Product was a nail fungus patch.
How does your free course funnel make money?

You go through the funnel, we build a store with AI, you start a Shopify free trial, and when you convert after trial we get a commission. I can’t share terms, but that’s the play.
What did selling Viral Vault really feel like?

It felt great getting the wire, but selling isn’t always glamorous. There are ups and downs and years when it doesn’t make money. When the money hits, it’s nice, but it took about five years.
After the exit, how did you handle the “what’s next” phase?

I traveled and enjoyed it, but I was also asking what to do next. I launched a YouTube coaching program, took a break from posting, then came back and built momentum again.
What keeps a personal brand alive long term?

Be real, show the good and the bad. Adapt your content. The game changes. My channel mirrors my life: e com, interviews to a million subs, then back to documenting what I do now.
Cash flow or equity, what should most people chase?

For 90% of people, build a cash flow business and you’ll be happy. Equity is how you get truly wealthy, but you must stomach 3–5 plus years of little to no results.
What’s next for you?

Road to 2M on YouTube, keep posting TikToks, take it less serious and have fun with it, grow the free offer as high as it can go, and build another software company using everything I learned.
Table Of Questions
Video Interviews with Jordan Welch
Ep 5 - Jordan Welch On Selling His Software Company For Millions And Why He Still Posts Content
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