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Freemium
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Business Model

Freemium

Discover insights from 10 interviews with founders and CEOs using a Freemium business model.

10 Companies with Freemium Business Model

Learn from founders and CEOs who have built successful businesses using a Freemium business model

Aravind Srinivas
AI

Aravind Srinivas

Co-Founder & CEO

Approx. 41.6 Million/month
4.2/5
B2B
B2C
Freemium
Subscription-based
1400+
San Francisco, California, United States
Started 2022

In this interview, Perplexity AI co-founder and CEO Aravind Srinivas challenges the conventional 9-to-5 desk job, identifying it as a corporate strategy engineered by Microsoft rather than a natural model of work. He outlines why AI automation of administrative tasks is positive for human purpose and discusses the unique, risk-seeking startup culture that makes the United States a dominant ecosystem for entrepreneurs. Srinivas shares key lessons on risk, innovation, and global tech leadership.

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Dharmesh Shah
SaaS, Marketing, AI, Technology

Dharmesh Shah

Co-founder & CTO, HubSpot

$1M+/month
4.9/5
B2B
Subscription-based
Freemium
50+
USA
Started 2015 or

In this interview, Dharmesh Shah discusses the evolution of digital marketing from SEO to answer engine optimization and the growing role of AI agents in business. He shares how HubSpot scaled into a leading SaaS platform through long-term thinking, product focus, and customer-centric innovation. Shah also explains why builders should embrace experimentation, leverage emerging technologies early, and maintain a curious, hands-on mindset regardless of company size.

December 9, 2025Read Interview
Patrick Soderlund
Technology, Gaming

Patrick Soderlund

Founder & CEO

N/A/month
4.8/5
B2C
Freemium
300+
N/A
Started 2018

In this interview, Patrick Söderlund discusses building Embark Studios and creating games designed for long-term player engagement. He shares insights on making difficult leadership decisions, balancing data with creative judgment, and continuously improving products through iteration. The conversation highlights efficient development through better tools and pipelines, adapting business models to market realities, respecting player time, and fostering a culture where honest feedback and disciplined execution drive sustainable success.

November 1, 2025Read Interview
Jordan Welch
eCommerce, SaaS, Creators, Marketing, Technology, SEO

Jordan Welch

Founder

$100K–$500K/month
4.9/5
B2C
B2B
Subscription-based
Freemium
6–20
USA
Started 2011

In this interview, Jordan Welch discusses his journey from creating gaming content to building and exiting a successful SaaS business while growing a large online audience. He shares insights on entrepreneurship, content creation, e-commerce, and leveraging free educational content as a growth engine. The conversation highlights consistency, adaptability, long-term thinking, and the value of compounding skills and audience trust to create sustainable business opportunities.

September 12, 2025Read Interview
Verun Mohan
AI, SaaS, Technology

Verun Mohan

Co-Founder & CEO

$1M+/month
4.5/5
B2B
B2C
Freemium
Subscription-based
50+
USA
Started 2021

In this interview, Windsurf co-founder and CEO Varun Mohan shares how he transformed a GPU infrastructure startup into one of the fastest-growing AI coding platforms through a bold company-wide pivot. He explains why founders should embrace failure, move quickly when ideas stop scaling, build products for where technology is headed rather than where it is today, and maintain a culture of intellectual honesty while scaling a high-growth company.

July 19, 2025Read Interview
Michael Truell
AI, SaaS, Technology

Michael Truell

Co-Founder & CEO

$1M+/month
4.7/5
B2B
B2C
Freemium
Subscription-based
50+
USA
Started 2022

In this interview, Cursor co-founder and CEO Michael Truell shares how a failed startup idea in mechanical engineering eventually led to Cursor, one of the fastest-growing AI coding tools. He discusses founder-market fit, startup pivots, AI-assisted software development, hiring, product focus, and the importance of balancing long-term vision with relentless execution. Michael also explains why building for the future of technology requires patience, experimentation, and a willingness to challenge conventional startup advice.

July 14, 2025Read Interview
Zach Yadegari
AI, Health & Wellness, Technology, SaaS

Zach Yadegari

Founder

$2 million/month
4.9/5
B2C
Subscription-based
Freemium
B2B
20 employees
USA
Started 2015

In this interview, Cal AI founder Zach Yadegari shares how he turned a personal frustration with calorie tracking into an AI-powered fitness app generating millions in annual revenue. He discusses product development, viral growth, influencer marketing, entrepreneurship at a young age, and the strategies that helped Cal AI stand out in the competitive health and fitness technology market.

June 8, 2024Read Interview
Luca Martini
Marketing, Agencies, SEO, eCommerce, Production

Luca Martini

Founder & CEO

$10K–$50K/month
4.7/5
B2B
Agency
Freemium
B2C
Marketplace
6–20
Italy
Started 2015

In this interview, the founder of a YouTube marketing agency shares how he built the business from scratch and grew it into a team of 15 through SEO and content marketing. He discusses client acquisition, scaling a service-based business, building systems, hiring the right people, and the strategies that helped generate consistent growth in a competitive digital landscape.

April 20, 2024Read Interview
Travis Kalanick
Technology, AI, Finance, Marketplace

Travis Kalanick

Co-founder & Former CEO

$3.7 billion/month
4.8/5
B2C
Freemium
Subscription-based
B2B
31,100 employees
USA
Started 2009

In this interview, Uber co-founder and CEO Travis Kalanick discusses how Uber transformed the transportation industry by making ride-hailing simple and accessible through technology. He explains the benefits of flexible work for drivers, addresses concerns around surge pricing, shares Uber's expansion into food delivery, and discusses why embracing innovations like autonomous vehicles is essential for the future of transportation.

May 10, 2024Read Interview
Harry Halpin
Technology, Cryptocurrency, SaaS, Marketplace

Harry Halpin

CEO and Co-founder

$830K/month
4.8/5
B2B
Subscription-based
B2C
Freemium
81 employees
Switzerland
Started 2019

Harry Halpin discusses his journey from philosophy and activism into privacy technology, why mass surveillance threatens freedom, the origins of Nym, the future of internet privacy, and how decentralized networks can help protect users from censorship and tracking.

May 25, 2024Read Interview