What did you learn from the farmers market feedback loops for early flavor testing?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
Our first recipe was way too strong, containing three tablespoons of apple cider vinegar, which caused digestive issues. Customers at the farmers market asked if they had to drink the entire jar, signaling it was too powerful. We also learned to stop complicating flavors, shifting from orange cinnamon to simple orange soda.
0
From the Full Interview
This answer is part of a full interview with Allison Ellsworth, Co-founder at Poppi.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Allison Ellsworth's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How did you handle the early skepticism from retailers who didn't know where to place Poppi?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What leadership lesson stands out from managing a long-established company?
By Paul Guyett
Retail
$1M+/mo
What did your career journey look like before joining Midday Squares?
By Jake Karls
Retail
Approx. 3.16 Million USD/mo
What makes you a terrible corporate operator and manager?
By Jake Karls
Retail
Approx. 3.16 Million USD/mo
What physical and mental crisis led to your severe burnout three years ago?
By Jake Karls
Retail
Approx. 3.16 Million USD/mo
How did you recover from your neurological symptoms and OCD during your sabbatical?
By Jake Karls
Retail
Approx. 3.16 Million USD/mo
What advice do you have for executives who want to build authentic brands?
By Jake Karls
Retail
Approx. 3.16 Million USD/mo