Ronnen Harary, Co-founder & Board Chair at Spin Master
4.3/5 Rating
Production
Approx. $166 Million/mo
$2.0 Billion ARR

Ronnen HararyCo-founder & Board Chair

In this interview, Spin Master co-founder Ronnen Harary discusses building a global toy empire, the power of entrepreneurship, and overcoming learning disabilities. Harary shares the stories behind iconic products like Earth Buddy, Sky Shark, and Bakugan, detailing how naivety acts as a strategic asset. He reflects on his biggest business regrets, including turning down a Universal movie deal, and explains why asking for help from industry leaders is a crucial driver of early growth.

Ronnen Harary

Ronnen Harary

Co-founder & Board Chair

Spin Master

Spin Master

Founder Stats

  • Production
  • Started 1994
  • Approx. $166 Million/mo
  • 2500+ team
  • Toronto, Ontario, Canada

About Ronnen Harary

Ronnen Harary is the co-founder and Chair of the board of directors of Spin Master, a global children's entertainment company. Since co-founding the firm in 1994 with Anton Rabie, he has scaled it from a bootstrapped ten thousand dollar startup into a multi-billion dollar publicly traded corporation behind franchises like PAW Patrol and Bakugan. An advocate for youth entrepreneurship and learning differences, Harary served as co-CEO until 2021.

Interview

July 21, 2026

1. How did growing up in an entrepreneurial household shape your early perspectives on business?2. Why did your father's career experience make you prioritize owning business equity?3. How did your childhood learning disability, dysgraphia, affect your academic self-esteem?4. How did the accommodations you received for dysgraphia impact your ability to finish school?5. How did navigating a learning disability help you build resilience for the business world?6. How did your mother support your first venture, Earth Buddy, after you graduated?7. What led to your decision to manufacture Earth Buddy yourself rather than importing it?8. Why do you believe that being young and naive can be an advantage for entrepreneurs?9. How does doubt affect an entrepreneur's momentum when pursuing a new opportunity?10. Why did Hasbro and Mattel pass on the Sky Shark toy, and how did you resolve their concerns?11. Why did you turn down a one hundred million dollar film deal with Universal for Bakugan?12. How did you secure your first major order of forty-eight thousand Earth Buddies from Kmart?13. Why did you start producing the follow-up order for Kmart without a written purchase order?14. Why do older, established industry leaders want to help young entrepreneurs?15. How did Hasbro's former CEO Alan Hassenfeld support Spin Master in its early years?16. Why does asking for help from competitors become more difficult as a business owner ages?17. How does artificial intelligence serve as an educational tool for modern entrepreneurs?18. Why is traveling to different countries a great source of new business ideas?
Q

How did growing up in an entrepreneurial household shape your early perspectives on business?

Question 1 of 18
Ronnen Harary

We discussed business around the dinner table every night at six-thirty. My father ran a gallery selling Persian carpets, and my mother ran the business side. Being steeped in that conversation showed me that anything is possible, but it also taught me that I did not want to work in retail.

0
Q

Why did your father's career experience make you prioritize owning business equity?

Question 2 of 18
Ronnen Harary

My father was a junior partner with a profit-sharing arrangement but no equity. When the owner closed the business, my father had to find a new job. He became a vice president at a juice company but was let go six months later. This drove me to want to control my own destiny.

0
Q

How did your childhood learning disability, dysgraphia, affect your academic self-esteem?

Question 3 of 18
Ronnen Harary

I was identified at age ten with dysgraphia, which is the inability to express thoughts through writing. My handwriting was so poor that teachers could not read my exams and graded me with C's. My parents never talked about it, which caused me to grow up with a lot of shame.

0
Q

How did the accommodations you received for dysgraphia impact your ability to finish school?

Question 4 of 18
Ronnen Harary

Public school systems are not designed for outlier brains. Fortunately, because I was identified, I received accommodations like extra time on exams and tutor sessions. If I had not received those accommodations, I likely would have dropped out of school and taken a totally different path.

0
Q

How did navigating a learning disability help you build resilience for the business world?

Question 5 of 18
Ronnen Harary

When you grow up with a learning disability, you are constantly the underdog. Overcoming those difficulties builds a strong muscle of persistence, making you believe that nothing is impossible. When you enter the business world, you feel untethered from school constraints and can express your artistic curiosity.

0
Q

How did your mother support your first venture, Earth Buddy, after you graduated?

Question 6 of 18
Ronnen Harary

My mother was incredibly supportive and never showed any doubt. She let us take over her house for prototyping, gave me the keys to her car, and shared her professional contacts. Her encouragement drove me to Western University to make my case for admission.

0
Q

What led to your decision to manufacture Earth Buddy yourself rather than importing it?

Question 7 of 18
Ronnen Harary

We got the idea from Israel, where the product was highly popular. My mother and I debated whether we should import them or build them. I decided to manufacture them ourselves because I wanted to maintain control over the production and quality.

0
Q

Why do you believe that being young and naive can be an advantage for entrepreneurs?

Question 8 of 18
Ronnen Harary

When you are young and lack experience, you do not know the real risks, which prevents your mind from getting cluttered. You are not bogged down by rational reasons why something cannot be done, allowing you to build momentum and move forward.

0
Q

How does doubt affect an entrepreneur's momentum when pursuing a new opportunity?

Question 9 of 18
Ronnen Harary

While it is good to get advice from a select group of people, seeking too much feedback introduces doubt. Doubt is the ultimate momentum-killer. Once you lose momentum, you freeze up, and your business idea fails to launch.

0
Q

Why did Hasbro and Mattel pass on the Sky Shark toy, and how did you resolve their concerns?

Question 10 of 18
Ronnen Harary

They passed because flying toys are risky, break easily, and have fast spinning propellers that present safety hazards. Because we were naive, we did not pass on it. Instead, we solved those issues by inventing plastic propeller tips, foam nose cones, and pop-off wings.

0
Q

Why did you turn down a one hundred million dollar film deal with Universal for Bakugan?

Question 11 of 18
Ronnen Harary

Bakugan sales had peaked at a billion dollars and were beginning to decline. We applied conventional toy industry wisdom, which dictated that you retire a brand and bring it back seven years later for a new generation. If I had been in my twenties, I would have ignored that rule.

0
Q

How did you secure your first major order of forty-eight thousand Earth Buddies from Kmart?

Question 12 of 18
Ronnen Harary

I drove down to Detroit and pitched a buyer who told me he was not the right person. I searched the headquarters building and found the correct buyer, Adrian Zaks. I shared our startup story, and she ordered forty-eight thousand pieces on the spot.

0
Q

Why did you start producing the follow-up order for Kmart without a written purchase order?

Question 13 of 18
Ronnen Harary

Kmart promised that if the first batch sold well, they would order half a million pieces. Because of production lead times, we could not wait for the sell-through data to arrive. We bet on ourselves and began producing the half-million units immediately.

0
Q

Why do older, established industry leaders want to help young entrepreneurs?

Question 14 of 18
Ronnen Harary

Older leaders love the energy of youth, and helping young founders is a primal way for them to give back. It takes them back to their own early career milestones, and they do not view twenty-five-year-old startups as a threat to their market share.

0
Q

How did Hasbro's former CEO Alan Hassenfeld support Spin Master in its early years?

Question 15 of 18
Ronnen Harary

He was the patriarch of the toy industry. When my business partner and I were twenty-five, he took our phone calls and gave us advice. He loved toys and wanted to support young people driving innovation, which ultimately brought more customers to the stores.

0
Q

Why does asking for help from competitors become more difficult as a business owner ages?

Question 16 of 18
Ronnen Harary

When you are in your twenties, your naivety is endearing and authentic. However, once you pass age thirty-five, industry incumbents stop viewing you as an underdog and start seeing you as direct competition, making them less willing to share advice or contacts.

0
Q

How does artificial intelligence serve as an educational tool for modern entrepreneurs?

Question 17 of 18
Ronnen Harary

AI tools act like a McKinsey or Bain consultant in your pocket. They accelerate the learning curve, allowing young founders to make better business decisions and start companies at a much lower cost, which is crucial for managing cash flow.

0
Q

Why is traveling to different countries a great source of new business ideas?

Question 18 of 18
Ronnen Harary

Traveling exposes you to different cultures and products that may not exist in your home market. You can spot unique consumer trends and import the concept, just as we did when we brought the Earth Buddy idea from Israel to Canada.

0

Video Interviews with Ronnen Harary

Ronnen Harary on Creating PAW Patrol, Bakugan, Spin Master & Building a Billion-Dollar Toy Empire

Ronnen Harary on Creating PAW Patrol, Bakugan, Spin Master & Building a Billion-Dollar Toy Empire

Ronnen Harary on Creating PAW Patrol, Bakugan, Spin Master & Building a Billion-Dollar Toy Empire

Ronnen Harary: The Bite-Sized Decisions That Built a Billion-Dollar Company From Nothing

Ronnen Harary: The Bite-Sized Decisions That Built a Billion-Dollar Company From Nothing

The Advice That Built a Billion-Dollar Toy Empire | EP105 (feat. Ronnen Harary)

The Advice That Built a Billion-Dollar Toy Empire | EP105 (feat. Ronnen Harary)

How This Man Became a Billionaire With a Children's TV Show | Ronnen Harary

How This Man Became a Billionaire With a Children's TV Show | Ronnen Harary

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