Why did you turn down a one hundred million dollar film deal with Universal for Bakugan?
Replied byRonnen Harary
Co-founder & Board Chair at Spin Master
Niche: Production
Revenue: Approx. $166 Million/month
Location: Toronto, Ontario, Canada
Started: 1994
Bakugan sales had peaked at a billion dollars and were beginning to decline. We applied conventional toy industry wisdom, which dictated that you retire a brand and bring it back seven years later for a new generation. If I had been in my twenties, I would have ignored that rule.
0
From the Full Interview
This answer is part of a full interview with Ronnen Harary, Co-founder & Board Chair at Spin Master.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Ronnen Harary's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How will Ather utilize its recent twenty-five hundred crore INR capital raise?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How did you break the Nurburgring lap record with the hybrid Porsche 918 Spyder?
By Dr. Frank-Steffen Walliser
Production
Approx. 240 Million USD/mo
How has the shift from internal combustion engines to electric powertrains revitalized automotive innovation?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
What customer insights drove the development of Ather's new EL platform and the Konaq scooter?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How does the Konaq differentiate itself from the existing 450 series and the Rizta?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
Why did Ather decide to incorporate a metal body on the Konaq despite engineering preferences?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
What factors led to selecting the name Konaq for the new electric scooter?
By Tarun Mehta
Production
Approx. USD 22 Million/mo