Why did you turn down a one hundred million dollar film deal with Universal for Bakugan?
Replied byRonnen Harary
Co-founder & Board Chair at Spin Master
Niche: Production
Revenue: Approx. $166 Million/month
Location: Toronto, Ontario, Canada
Started: 1994
Bakugan sales had peaked at a billion dollars and were beginning to decline. We applied conventional toy industry wisdom, which dictated that you retire a brand and bring it back seven years later for a new generation. If I had been in my twenties, I would have ignored that rule.
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