What pivotal realization convinced you and Swapnil Jain to transition from batteries to building a complete scooter?

Tarun Mehta
Replied byTarun Mehta

Co-Founder & CEO at Ather Energy

Niche: Production
Revenue: Approx. USD 22 Million/month
Location: Bengaluru, Karnataka, India
Started: 2013

We initially set out to be an energy and battery supplier for other vehicle manufacturers. We built a prototype scooter simply as a functional demo to showcase what our battery pack could deliver. When prospective customers evaluated the prototype, nobody inquired about battery chemistry; they fell in love with the ride experience of the scooter itself. We realized the core market bottleneck was the absence of a well-engineered consumer vehicle.

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