What customer insights drove the development of Ather's new EL platform and the Konaq scooter?

As the Indian scooter market premiumizes, customer preferences fragment across diverse use cases rather than accepting a one-size-fits-all product. While the 450 platform delivered exceptional agility for urban commuting and Rizta solved core family space needs, we recognized a distinct demand for superior long-distance comfort, plush suspension, center stands, and traditional handle-mounted lighting, which led directly to designing the flexible EL platform.