What is Ather's perspective on developing an electric motorcycle for the Indian market?
Replied byTarun Mehta
Co-Founder & CEO at Ather Energy
Niche: Production
Revenue: Approx. USD 22 Million/month
Location: Bengaluru, Karnataka, India
Started: 2013
With thirty to forty percent of scooter buyers actively adopting electric powertrains, a substantial spillover effect into the motorcycle segment is inevitable. An electric motorcycle must prioritize superior ride dynamics, handling, and agility over impractical five-hundred-kilometer battery ranges, and we are actively advancing engineering work on our proprietary motorcycle platform.
0
From the Full Interview
This answer is part of a full interview with Tarun Mehta, Co-Founder & CEO at Ather Energy.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Tarun Mehta's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
What customer insights drove the development of Ather's new EL platform and the Konaq scooter?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
What factors led to selecting the name Konaq for the new electric scooter?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How has the shift from internal combustion engines to electric powertrains revitalized automotive innovation?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How have geopolitical events and domestic energy dynamics shifted consumer perception of electric vehicles?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
What is the production roadmap for the new Chhatrapati Sambhaji Nagar manufacturing facility?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
What traction is Ather experiencing in international export markets like Nepal and Sri Lanka?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How is Ather leveraging software and diagnostic data to bring transparency to the used EV resale market?
By Tarun Mehta
Production
Approx. USD 22 Million/mo