What factors led to selecting the name Konaq for the new electric scooter?
Replied byTarun Mehta
Co-Founder & CEO at Ather Energy
Niche: Production
Revenue: Approx. USD 22 Million/month
Location: Bengaluru, Karnataka, India
Started: 2013
We reviewed approximately two hundred potential product names over an intensive month-long evaluation process involving company-wide testing. The name Konaq emerged because it captures the vehicle's solid, enduring presence, timeless styling, and strong Indian resonance, with the final sound subtly evoking the imagery of an electric power arc.
0
From the Full Interview
This answer is part of a full interview with Tarun Mehta, Co-Founder & CEO at Ather Energy.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Tarun Mehta's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
What customer insights drove the development of Ather's new EL platform and the Konaq scooter?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
What is Ather's perspective on developing an electric motorcycle for the Indian market?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How has the shift from internal combustion engines to electric powertrains revitalized automotive innovation?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How does the Konaq differentiate itself from the existing 450 series and the Rizta?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
Why did Ather decide to incorporate a metal body on the Konaq despite engineering preferences?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
How have geopolitical events and domestic energy dynamics shifted consumer perception of electric vehicles?
By Tarun Mehta
Production
Approx. USD 22 Million/mo
What is the production roadmap for the new Chhatrapati Sambhaji Nagar manufacturing facility?
By Tarun Mehta
Production
Approx. USD 22 Million/mo