What factors led to selecting the name Konaq for the new electric scooter?
Replied byTarun Mehta
Co-Founder & CEO at Ather Energy
Niche: Production
Revenue: Approx. USD 22 Million/month
Location: Bengaluru, Karnataka, India
Started: 2013
We reviewed approximately two hundred potential product names over an intensive month-long evaluation process involving company-wide testing. The name Konaq emerged because it captures the vehicle's solid, enduring presence, timeless styling, and strong Indian resonance, with the final sound subtly evoking the imagery of an electric power arc.
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