What humbling lessons did you learn from designing the exterior scooter aesthetic before solving the internal packaging?
Co-Founder & CEO at Ather Energy
We initially froze the aggressive exterior styling of the scooter to protect the consumer design language, assuming our engineering team could package components inside any shape. That decision cost us fifteen months of painful delays as we wrestled with electromagnetic interference, heat dissipation, manufacturing constraints, and service accessibility. It taught us a permanent lesson in balancing ambitious aesthetics with rigorous automotive packaging realities.
This answer is part of a full interview with Tarun Mehta, Co-Founder & CEO at Ather Energy.
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