How did you secure your first major order of forty-eight thousand Earth Buddies from Kmart?
Replied byRonnen Harary
Co-founder & Board Chair at Spin Master
Niche: Production
Revenue: Approx. $166 Million/month
Location: Toronto, Ontario, Canada
Started: 1994
I drove down to Detroit and pitched a buyer who told me he was not the right person. I searched the headquarters building and found the correct buyer, Adrian Zaks. I shared our startup story, and she ordered forty-eight thousand pieces on the spot.
0
From the Full Interview
This answer is part of a full interview with Ronnen Harary, Co-founder & Board Chair at Spin Master.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Ronnen Harary's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How did your mother support your first venture, Earth Buddy, after you graduated?
By Ronnen Harary
Production
Approx. $166 Million/mo
How did your childhood learning disability, dysgraphia, affect your academic self-esteem?
By Ronnen Harary
Production
Approx. $166 Million/mo
What led to your decision to manufacture Earth Buddy yourself rather than importing it?
By Ronnen Harary
Production
Approx. $166 Million/mo
How did growing up in an entrepreneurial household shape your early perspectives on business?
By Ronnen Harary
Production
Approx. $166 Million/mo
Why did your father's career experience make you prioritize owning business equity?
By Ronnen Harary
Production
Approx. $166 Million/mo
How did the accommodations you received for dysgraphia impact your ability to finish school?
By Ronnen Harary
Production
Approx. $166 Million/mo
Why did you start producing the follow-up order for Kmart without a written purchase order?
By Ronnen Harary
Production
Approx. $166 Million/mo