Why did you start producing the follow-up order for Kmart without a written purchase order?
Replied byRonnen Harary
Co-founder & Board Chair at Spin Master
Niche: Production
Revenue: Approx. $166 Million/month
Location: Toronto, Ontario, Canada
Started: 1994
Kmart promised that if the first batch sold well, they would order half a million pieces. Because of production lead times, we could not wait for the sell-through data to arrive. We bet on ourselves and began producing the half-million units immediately.
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