Why did Ather choose to develop a full-stack vehicle in India rather than importing Chinese components?
Co-Founder & CEO at Ather Energy
Importing off-the-shelf components was impossible because Chinese electric scooters were engineered purely as low-speed, last-mile utility vehicles designed to support municipal public transit. In India, where professionals across all income brackets navigate congested city streets on two-wheelers, consumers demanded highway speeds above sixty kilometers per hour and premium build quality. We were forced to design every single component from scratch in India.
This answer is part of a full interview with Tarun Mehta, Co-Founder & CEO at Ather Energy.
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