Why does Bentley focus on staying true to its character rather than following trends?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Staying true to our heritage is what preserves our value. We do not copy competitors or chase passing design trends. Bentley is unique because our brand can cover a highly luxurious sedan and an extreme sports car without diluting its identity. We maintain our characters by focusing entirely on the product.
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