Sheila Huff, CEO at Huff's Towing & Recovery
4.3/5 Rating
Marketplace
Approximately $290,000 USD/mo
pproximately $3.5M USD ARR

Sheila HuffCEO

In this interview, Sheila Huff shares the challenge of leading a third-generation family business through a difficult transition after losing a longtime general manager. She discusses company culture, leadership from a distance, preserving family values, customer service, and why intentionality is essential when building a lasting business legacy.

Sheila Huff

Sheila Huff

CEO

Huff's Towing & Recovery

Founder Stats

  • Marketplace
  • Started 1970
  • Approximately $290,000 USD/mo
  • 23 team
  • Dallas, Texas, USA

About Sheila Huff

Sheila Huff is the CEO of Huff's Towing & Recovery, a third-generation family business founded by her grandparents in Texas. While leading the company remotely from Indiana, she focuses on preserving the culture, values, and reputation that helped transform a one-truck operation into a thriving towing and recovery business serving the Dallas area.

Interview

June 24, 2026

Q

What has been your biggest leadership challenge recently?

Question 1 of 10
Sheila Huff

The biggest challenge has been navigating the loss of our general manager, who had been with us for more than 15 years. His passing created both an operational and emotional gap. We had to support our team through grief while also ensuring the business continued moving forward.

0
Q

How has leading remotely affected your approach as a CEO?

Question 2 of 10
Sheila Huff

Since I live in Indiana while the company operates in Texas, I have to be much more intentional about communication and culture. We meet weekly through video calls, and I make regular visits to stay connected with the team and the business.

0
Q

Why is company culture so important to you?

Question 3 of 10
Sheila Huff

This business was built by my grandparents, and I want employees to feel connected to that legacy. Even though family members are not physically present every day, I want the values, work ethic, and care that built the company to remain part of the organization's identity.

0
Q

How did you handle replacing a longtime general manager?

Question 4 of 10
Sheila Huff

We promoted from within. Our driver supervisor had worked closely with the general manager and understood the business well. He already had strong relationships with the team and was a natural fit to step into a leadership role during a difficult period.

0
Q

What leadership lesson have you learned through this transition?

Question 5 of 10
Sheila Huff

I've learned that culture cannot be assumed. It has to be intentionally communicated, reinforced, and protected. When key people leave, you realize how important it is to document and share the values that have guided the company for decades.

0
Q

Why are family businesses uniquely connected to culture?

Question 6 of 10
Sheila Huff

Family businesses are often built on stories, sacrifices, and shared values. The culture isn't created through policies alone. It comes from the people who built the company and the way they treated customers, employees, and the community.

0
Q

Why do you believe documenting core values is important?

Question 7 of 10
Sheila Huff

Right now, many of our values are shared informally through stories and interactions. Putting those values into words will help ensure they remain part of the business as we grow and bring in new employees who never had the opportunity to know my grandparents personally.

0
Q

How do you plan to identify those core values?

Question 8 of 10
Sheila Huff

The first step is having a conversation with my grandmother. She helped build the company from the beginning and understands what made it successful. I want to capture those lessons and turn them into guiding principles for the future.

0
Q

Why do stories matter so much in leadership?

Question 9 of 10
Sheila Huff

Stories help people understand why a company exists. When employees hear how the business started with one truck and grew through hard work and service, they gain a deeper appreciation for their role in continuing that legacy.

0
Q

What role does customer service play in your vision for the company?

Question 10 of 10
Sheila Huff

Customer service is everything. Our team often meets people on some of the worst days of their lives. Whether it's after an accident or dealing with an impounded vehicle, we have an opportunity to show patience, empathy, and professionalism during difficult moments.

0

Video Interviews with Sheila Huff

How to Maintain Culture When Founders Are Gone

 How to Maintain Culture When Founders Are Gone

How to Maintain Culture When Founders Are Gone

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