How do you help players manage the mental side of the game?

Mark Shapiro
Replied byMark Shapiro

President and CEO at Toronto Blue Jays

Niche: Sports, Marketing, Technology
Revenue: $32 million/month
Location: Toronto, Canada
Started: 1977

We give them tools to handle pressure—mental performance coaches, better recovery spaces, healthier routines. But it's still hard. The game is built on failure, and now with social media, it's even more intense. We focus on creating an environment where they can just focus on competing and being part of something special.

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