How has the use of data and analytics changed the way you build a team?

Mark Shapiro
Replied byMark Shapiro

President and CEO at Toronto Blue Jays

Niche: Sports, Marketing, Technology
Revenue: $32 million/month
Location: Toronto, Canada
Started: 1977

It's changed everything. We went from one person in R&D to over 15. But it's not just about hiring analysts. It's about creating a culture where people use the data in real ways. The goal isn't credit—it's to make the best decisions. When that happens, the data becomes powerful.

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