How did 7-Eleven get its name?
Replied byJim Keyes
Former CEO of 7-Eleven and Blockbuster at 7-Eleven
Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: Dallas, Texas, USA
Started: 1927
7-Eleven got its name because, in the 1940s, they decided to stay open from 7 a.m. to 11 p.m. as a point of differentiation. Before that, most stores closed at 6 p.m. It was a bold move that helped set them apart from other businesses.
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