How did 7-Eleven transition from ice sales to convenience stores?
Replied byJim Keyes
Former CEO of 7-Eleven and Blockbuster at 7-Eleven
Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: Dallas, Texas, USA
Started: 1927
The introduction of refrigerators made the ice business obsolete. They realized that people weren't coming to the store just for ice – they were coming for the convenience of having other products available. This insight helped them shift to the convenience store model, selling essentials like bread and milk.
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