How did 7-Eleven transition from ice sales to convenience stores?
Replied byJim Keyes
Former CEO of 7-Eleven and Blockbuster at 7-Eleven
Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: USA
Started: 1927
The introduction of refrigerators made the ice business obsolete. They realized that people weren't coming to the store just for ice – they were coming for the convenience of having other products available. This insight helped them shift to the convenience store model, selling essentials like bread and milk.
0
From the Full Interview
This answer is part of a full interview with Jim Keyes, Former CEO of 7-Eleven and Blockbuster at 7-Eleven.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Jim Keyes's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
No related answers found.