How did you end up appearing on screen before movies, and what has that meant for the brand?
Replied byGreg Marcus
President & CEO, The Marcus Corporation at The Marcus Corporation
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
It started as a United Way request. They asked if I would make the appeal myself. I realized most people had no idea who Marcus was. By welcoming guests on screen, I could put a face to the name and have some fun. Over time, it helped us feel like part of each community, not just a logo on a building.
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