How did you verify that your bar concept would work at scale?

Replied byTom Bilyeu
Co-founder & Former CMO at Quest Nutrition
Niche: Health & Wellness, eCommerce, Retail, Production, Marketing
Revenue: $1M+/month
Location: USA
Started: 2010
Early on we discovered no existing equipment could manufacture a sugar-free bar at scale. Instead of compromising, we built our own line. Internally, our team sampled each iteration, gathering honest feedback, until taste and texture were spot on—then we scaled production.
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