How should creative entrepreneurs approach artificial intelligence without fearing the loss of creative identity?
Founder & CEO at Smart Business Designs
Many creatives resist AI because they fear it will erode their creative voice. However, artificial intelligence should be viewed as an administrative utility rather than a substitute for human creativity. AI cannot replicate genuine empathy, lived experience, or authentic client relationships. By using AI to automate repetitive inquiries, organize data, and streamline correspondence, creatives actually reclaim the mental space needed to produce their best original work.
This answer is part of a full interview with Marjorie Gutierrez, Founder & CEO at Smart Business Designs.
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