How should creative entrepreneurs approach artificial intelligence without fearing the loss of creative identity?

Marjorie Gutierrez
Replied byMarjorie Gutierrez

Founder & CEO at Smart Business Designs

Niche: Agencies
Revenue: Not Publicly Disclosed/month
Location: London, England, United Kingdom
Started: 2019

Many creatives resist AI because they fear it will erode their creative voice. However, artificial intelligence should be viewed as an administrative utility rather than a substitute for human creativity. AI cannot replicate genuine empathy, lived experience, or authentic client relationships. By using AI to automate repetitive inquiries, organize data, and streamline correspondence, creatives actually reclaim the mental space needed to produce their best original work.

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