What did you learn about opening new markets and choosing locations?
Replied byAnne Mahlum
Founder & CEO at Solid Core
Niche: Fitness, Health & Wellness, Technology
Revenue: $100K–$500K/month
Location: USA
Started: 2013
It was about creating a presence in a market. We wouldn’t open a studio unless we could open five within a 15 20 mile radius. This created brand equity, so every new location was instantly profitable, with a waitlist from day one.
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