What do you mean by "brand first, ego last" and why does it matter?
Replied byJohn Nunziato
Founder & Chief Creative Officer, Little Big Brands at Little Big Brands
Niche: Agencies, Marketing
Revenue: $500K–$1M/month
Location: USA
Started: 2015 or
Many brands get into trouble because of ego. They forget the garden they already grew and change everything for something “cool.” If your brand is working, you should evolve it with respect. Take some chances, but do not shock loyal customers. Tell them you are trying new things and invite feedback instead of flipping the whole brand overnight.
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