What do you say to founders who fall in love with cool creative that is off strategy?
Replied byJohn Nunziato
Founder & Chief Creative Officer, Little Big Brands at Little Big Brands
Niche: Agencies, Marketing
Revenue: $500K–$1M/month
Location: USA
Started: 2015 or
I remind them that “cool” is not enough if it breaks the brand. If a piece feels way off, we talk through pros and cons with the team, retailers, and distributors. You do not want to jump because something caught your eye for five minutes. Take advice from people who know the market, then decide if the risk fits where the brand is today.
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