What is the single biggest mental objection or customer hesitation you encounter when selling automated video tools?
Founder & CEO at Pictory
The primary hurdle is the legacy mindset that video production must be treated as a specialized project. Many executives still assume that video requires dedicated creative directors and months of lead time. Overcoming that friction requires showing teams that creating a video can be as simple as drafting a newsletter. Once organizations recognize that anyone on their team can produce polished video regularly, it becomes an integral component of their daily workflow.
This answer is part of a full interview with Vikram Chalana, Founder & CEO at Pictory.
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