What should founders look for when choosing an agency beyond the pretty portfolio?

John Nunziato
Replied byJohn Nunziato

Founder & Chief Creative Officer, Little Big Brands at Little Big Brands

Niche: Agencies, Marketing
Revenue: $500K–$1M/month
Location: USA
Started: 2015 or earlier

A portfolio can be beautiful and still not tell you how the day to day will feel. You need to know who answers emails, who fixes back panels, who talks to the printer, who goes on press. You want strong account people, not only rockstar designers. Ask if this team will still pick up the phone when you need help next year.

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