What was the genesis of the Vitality program, and why did you offer free gym memberships?
Replied byAdrian Gore
Founder & Group CEO at Discovery Group
Niche: Health & Wellness
Revenue: Approx. 400 Million/month
Location: Sandton, Gauteng, South Africa
Started: 1992
I had an epiphany in the bath that we could dramatically improve health outcomes by making expensive gym memberships free for our policyholders. We designed a points-based reward system where customers earned their free membership by exercising, which laid the foundation for our global Vitality platform.
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