What was the scrappiest marketing tactic you used to scale the company?
Replied byTom Bilyeu
Co-founder & Former CMO at Quest Nutrition
Niche: Health & Wellness, eCommerce, Retail, Production, Marketing
Revenue: $1M+/month
Location: USA
Started: 2010
We hand-delivered bars to influencers doctors, athletes, even magicians and simply asked them to be honest with their followers. No scripts, no quotas: "Try them, say what you think." That raw authenticity turned influencers into walking billboards at a time when no one else was doing it.
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