What’s your view on balancing realness versus aspiration in storytelling?

Steven Rinella
Replied bySteven Rinella

Founder & CEO at MeatEater

Niche: Production, Creators, Technology, Retail, eCommerce
Revenue: $1M+/month
Location: USA
Started: 2012

We just let the story play out. We don’t fake anything. If we don’t get something, that’s still a story. Sometimes we’ll have a theme like doing a moose hunt focused on father-son relationships but even that’s grounded in what could happen naturally.

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