What’s your view on balancing realness versus aspiration in storytelling?
Replied bySteven Rinella
Founder & CEO at MeatEater
Niche: Production, Creators, Technology, Retail, eCommerce
Revenue: $1M+/month
Location: USA
Started: 2012
We just let the story play out. We don’t fake anything. If we don’t get something, that’s still a story. Sometimes we’ll have a theme like doing a moose hunt focused on father-son relationships but even that’s grounded in what could happen naturally.
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