Why are you obsessed with setting the retail pricing of your products yourself?
Replied byKrissy Cela
Founder & Creative Director at Oner Active
Niche: Health & Wellness
Revenue: Approx. 16.6 Million USD/month
Location: London, United Kingdom
Started: 2020
I set every price myself because pricing is a game-changer that brands often ignore. I refuse to charge women one hundred dollars for leggings. I engineer the products backwards from a target retail price, ensuring high quality remains accessible without forcing customers to spend excessive amounts of money.
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