Why can believing in shortcuts be dangerous for founders?
Replied byDalton Caldwell
Managing Partner at Y Combinator
Niche: Marketplace
Revenue: $1M+/month
Location: San Francisco, California, USA
Started: 2005
When people convince themselves success will come quickly, they start searching for hacks and shortcuts. Instead of focusing on creating value for customers, they focus on ways to create value only for themselves. That mindset usually leads founders away from building sustainable businesses.
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