Why did you choose to serve the mid-income market in India?
Replied byPriyanka Vemuluri
Founder & CEO at Goyaz Silver Jewelry
Niche: Retail, Production, Marketing
Revenue: $500K–$1M/month
Location: India
Started: 2022
I read somewhere, “You can never get rich selling to the rich.” That stuck with me. In India, less than 1.5% are considered wealthy. The real market is in the mid-income and working class, and if you make them happy, you’ve found your market.
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