Why did you choose to serve the mid-income market in India?
Replied byPriyanka Vemuluri
Founder & CEO at Goyaz Silver Jewelry
Niche: Retail, Production, Marketing
Revenue: $500K–$1M/month
Location: India
Started: 2022
I read somewhere, “You can never get rich selling to the rich.” That stuck with me. In India, less than 1.5% are considered wealthy. The real market is in the mid-income and working class, and if you make them happy, you’ve found your market.
0
From the Full Interview
This answer is part of a full interview with Priyanka Vemuluri, Founder & CEO at Goyaz Silver Jewelry.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Priyanka Vemuluri's experience.
Related Answers
No related answers found.