Why do you prioritize hand-drawn pencil sketches over AI generation in early car design?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
AI uses existing images of cars to generate something new, which lacks genuine creativity and brand heritage. A hand sketch captures the designer's raw imagination. Designers have a unique talent that cannot be replaced by machines, and AI sketches often contain errors that human designers must manually fix.
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