Why is cash on delivery actually a trust product rather than a supply chain product?
Replied bySaahil Goel
Co-founder & CEO at Shiprocket
Niche: eCommerce
Revenue: Approx. $16 Million/month
Location: Gurugram, Haryana, India
Started: 2012
Cash on delivery was introduced by Flipkart to build consumer trust. It mimics the offline counter experience where you only pay when you see the product. It is a terrible supply chain product because it leads to high return rates, but it remains essential for open e-commerce.
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