Why is consistency across packaging, Amazon, social, and ads so important?
Replied byJohn Nunziato
Founder & Chief Creative Officer, Little Big Brands at Little Big Brands
Niche: Agencies, Marketing
Revenue: $500K–$1M/month
Location: USA
Started: 2015 or earlier
Every touch is an imprint. If your Amazon page looks one way, your TikTok another, and your pack like a third brand, people start to wonder if it is the same company. We build systems that work across 9:16, 1:1, 4:5, websites, and shelf. The goal is that the story, colors, tone, and feeling line up so people never guess.
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This answer is part of a full interview with John Nunziato, Founder & Chief Creative Officer, Little Big Brands at Little Big Brands.
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